Senior Manager,

Dept•San Diego, NY

2d•Remote

About The Position

DEPT® is hiring a Senior Manager, Paid Social, to drive growth by leading high-impact social media campaigns and exceeding client expectations. The role develops and executes paid social strategies, tactical roadmaps, performance dashboards, and presentations, using expertise in platforms, audience targeting, creative testing, and measurement. The Senior Manager prioritizes high-impact initiatives, ensures accurate execution, mentors team members, and contributes to agency thought leadership and a high-performing team. The position leads paid social strategy, planning, and activation for assigned campaigns; contributes to client roadmaps, testing plans, and business reviews; and partners with the Associate Director on strategic recommendations and client communications. It also supports team development through onboarding, account context, and coaching in technical and strategic paid social capabilities. The role reports to the Associate Director, Paid Social. DEPT® describes its culture as collaborative and open-door, with an emphasis on curiosity, teamwork, and impact. The company is a B Corp-certified Growth Invention company with more than 4,000 specialists. The anticipated U.S. remote salary range is $85,000–$95,000, based on factors including experience, expertise, location, and organizational impact.

Requirements

At least 4 years of hands-on paid social experience with Meta Ads.
At least 1 year of management experience.
Advanced understanding of paid social strategy for upper-funnel awareness and mid-funnel consideration campaigns, including audience development, creative testing, and conversion optimization.
Experience proposing test structures and interpreting Brand Lift Study results.
Experience designing, executing, and analyzing A/B tests across creatives, audiences, and formats to inform optimization and strategy.
Ability to analyze performance, surface insights, and deliver clear optimization recommendations to internal and external stakeholders.
Strong analytical and reporting skills, with proficiency in Google Sheets or Excel.
Excellent written and verbal communication skills, including experience contributing to client-facing presentations and strategic storytelling.
Experience mentoring or managing junior team members and supporting their skill development, performance growth, and engagement.

Responsibilities

Lead paid social strategy, planning, and activation from end to end for assigned campaigns.
Manage or oversee work from Senior Associates and Managers, as applicable.
Develop and implement platform-specific optimization and monitoring strategies.
Contribute to client roadmaps, testing plans, and quarterly and flash business reviews (QBRs/FBRs).
Partner with the Associate Director to deliver clear, strategic paid social recommendations and support client-facing communications.
Draft paid social insights and narratives for client deliverables, including tactical plans, creative strategies, and business reviews.
Ensure paid social work undergoes rigorous quality assurance and is executed accurately, while stewarding client budgets and brand standards.
Lead or participate in client calls, including reporting calls and status meetings, as applicable.
Coach and mentor team members, support onboarding, provide account context, and develop their technical and strategic paid social capabilities.
Contribute to agency thought leadership and help build a high-performing team.