Senior Manager, Paid Social Marketing (Remote)

US News & World Report ,L.P.•Washington, DC

10h•Remote

About The Position

U.S. News & World Report is a digital media company focused on providing rankings, data journalism, and advice to help citizens, consumers, business leaders, and policymakers make informed decisions. With a history of 90 years, our platforms on usnews.com cover various sectors including Education, Health, Money, Travel, Cars, News, Real Estate, Careers, and 360 Reviews, reaching millions monthly. We are known for our signature "Best" series of consumer guides and rankings for colleges, graduate schools, and hospitals, as well as our U.S. News Live conferences. We are committed to fostering a diverse, inclusive, and welcoming workplace where all employees can succeed.

Requirements

Minimum five (5) years of paid social experience, inclusive of 2 years managing people or leading a channel end-to-end.
Bachelor’s degree in a related field or equivalent experience required.
Direct experience managing direct reports, with a track record of developing team members.
Strong track record managing seven- or eight-figure paid social budgets with measurable results.
Deep platform expertise in Meta Ads Manager and TikTok Ads Manager; strong working knowledge of at least one additional platform (LinkedIn, Reddit, Snap, Pinterest).
Fluency with analytics and attribution tools (GA4, Looker, Tableau); SQL is a plus.
Strong instincts for performance creative — what works, what doesn’t, and how to brief for it.
Comfort with experimentation concepts: incrementality, holdouts, statistical significance.
Excellent communicator who can present results and recommendations clearly to senior leaders.
Bias for action, organized under pressure, and honest about trade-offs.

Nice To Haves

Background in a variety of lead gen marketplaces.
Experience in financial services categories, particularly insurance.

Responsibilities

Own the strategy and execution of paid social campaigns across Meta, TikTok, LinkedIn, Reddit, Pinterest, Snap, and emerging platforms.
Manage campaign setup, creative, audience targeting, bidding, budget pacing, and daily optimization.
Translate broader marketing goals into channel-level plans, KPIs, and quarterly roadmaps.
Partner with the Senior Director on budget allocation and scaling decisions.
Manage, mentor, and develop a direct report, setting clear goals, providing regular feedback, and supporting their career growth.
Delegate effectively to maximize team output while maintaining quality.
Build a culture of curiosity, accountability, and rigor within the paid social team.
Build and maintain a structured testing roadmap covering creative, audiences, bidding strategies, placements, and landing experiences.
Run clean, hypothesis-driven experiments with clear read-outs and documented learnings.
Identify scaling opportunities and quickly diagnose underperformance before it becomes a budget problem.
Develop a creative testing framework that consistently produces winning concepts.
Partner closely with Design and Analytics to develop, evaluate, and iterate on performance creative at the volume modern social platforms demand.
Stay ahead of platform trends, ad formats, and creative best practices.
Use attribution models, incrementality tests, and platform-native measurement to evaluate true performance.
Partner with Data Science on experiments and conversion modeling.
Own paid social reporting: weekly performance reviews, monthly business reviews, and ad hoc deep dives.
Surface insights that inform broader marketing strategy, not just channel decisions.
Work with Data Engineering and Data Analytics on tracking, conversions APIs, and data quality.
Coordinate with Lifecycle and Product on landing experiences and post-click conversion.
Coordinate with Partnerships on pricing, tiers and partner promotions.
Engage Legal and Privacy on consent, ad policy, and platform compliance.
Manage relationships with platform reps and agency partners (where applicable).