Paid Social Marketing Manager - Remote

UnitedHealth Group•Minnetonka, MN

3d•Remote

About The Position

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together The Paid Social Marketing Manager is responsible for the planning and execution of paid social campaigns for the Government Programs Growth team. Working closely with internal partners, the marketing manager will execute the approved strategy, manage campaign setup, optimization, and reporting across social platforms to drive direct-to-consumer outcomes. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Requirements

5+ years of experience in digital media in client and/or agency settings running complex paid social programs
5+ years of hands-on experience managing paid social in-platform and via partners, including campaign setup, audience strategy, and optimization
Experience actively managing multi-million-dollar paid social programs
Experience with Adobe Analytics
Advanced understanding of paid social tactics and measurement is a must (Meta, TikTok, Snapchat, Reddit, YouTube), including lead generation and conversion optimization utilizing both 1st and 3rd party data sources
Advanced tracking and analytics knowledge
Advanced Excel and PowerPoint skills

Nice To Haves

Financial services, insurance, or technology experience
Platform and measurement partner experience (e.g., LiveRamp, FreshPaint, Invoca) and/or any social analytics tools
Experience with DOMO or Tableau visualization and reporting tools
Experience in managing complex media projects across multiple stakeholder groups
Experience with media planning process
Understanding of digital direct-response and brand marketing tactics and best practices
Constantly learning about the ever-changing digital ecosystem - with a willingness to test new tools and technologies
Passionate about results, achieving goals and communicating successes
Passion for paid social with an understanding of platform dynamics, auction mechanics, creative best practices, and measurement complexity
Proven highly analytical with advanced problem-solving skills and excellent attention to detail
Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved

Responsibilities

Collaborate with digital team members on the development of paid social strategy, channel role, and audience approach
Manage paid social programs to ensure campaigns are properly structured, built, launched, and tracking correctly (pixels, events, and conversion APIs as applicable)
Own daily campaign optimization, testing, pacing, and performance measurement across paid social platforms
Oversee creative development and approval process, including ad specs, creative testing plan, and iterative learnings (e.g., hooks, messaging, formats)
Develop reporting and key insights on paid social performance, inclusive of full funnel metrics and incrementality where available
Evaluate and improve internal paid social processes to support strategic planning and implementation (e.g., naming conventions, measurement setup, partner billing, audience setup, and creative trafficking)