Senior Manager, Paid Social (B2B)

Marketbridge•Boston, MA

3d•$80,000 - $100,000•Remote

About The Position

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. As a member of the Media Team at Marketbridge, the Senior Manager, Paid Social will lead paid social strategy and execution across a portfolio of B2B client accounts. This role is designed for someone who has strong hands-on paid social expertise but is ready to operate at a broader level. You’ll manage more complex client programs, oversee multiple accounts with different goals and audiences, guide campaign strategy and optimization, and help clients understand how paid social supports their broader demand generation, ABM, pipeline, and revenue goals. You’ll remain close to the platforms and should be comfortable stepping into campaign setup, QA, troubleshooting, and optimization when needed. However, success at this level comes from your ability to see the bigger picture, set direction, guide others, and make sound strategic decisions across accounts. You’ll also play a leadership role within the Social team, helping develop more junior team members, improve our processes and ways of working, and raise the strategic bar for paid social across the practice. Our team contributes to Marketbridge by providing strategic guidance to clients and internal teams around how paid social can solve complex marketing challenges. We are also actively involved in business development, organic growth, and shaping media recommendations for both current and prospective clients.

Requirements

5 to 7+ years of paid social experience, within an agency environment, with strong B2B paid social experience
Proven experience managing multiple client accounts or complex paid social programs simultaneously
Deep hands-on experience with LinkedIn Ads and Meta, with experience across Reddit or other emerging platforms a plus
Strong understanding of ABM and B2B demand generation, including target account activation, buying-committee audiences, retargeting, and longer sales cycles
Experience developing paid social strategy across audience planning, investment, testing, optimization, and measurement, not just campaign execution
Strong analytical and measurement skills, with the ability to connect campaign performance to lead quality, pipeline, account engagement, and broader business outcomes
Confident client-facing experience, including presenting strategy and performance recommendations to senior stakeholders
Experience coaching or mentoring junior team members and reviewing campaign strategy and execution
Strong cross-functional experience working with Creative, Analytics, Demand Strategy, Client Success, and other media disciplines
Comfortable using AI and emerging tools to improve research, analysis, workflow, and campaign strategy
Strong organization and judgment, with the ability to manage competing priorities across several accounts in a fast-paced agency environment
Nimble: Able to move quickly across multiple accounts, priorities, and client needs while maintaining quality and attention to detail.
Collaborative: Strong paid social programs require close partnership across Media, Demand Strategy, Creative, Analytics, Client Success, and Project Management.
Curious: Consistently learning and looking for better ways to work, including thoughtful use of AI and emerging technologies to improve strategy, analysis, and efficiency.
Strategic: Able to look beyond individual campaigns and connect paid social decisions to broader audience, demand generation, ABM, and business goals.
Proactive: Anticipate what clients and teams will need next, bring forward recommendations, and challenge the expected when there is a stronger path forward.
Detail Driven: Comfortable working at a strategic level without losing sight of the campaign details that can materially affect performance.
A Strong Communicator: Able to simplify complex media performance and confidently explain recommendations to both clients and internal stakeholders.
A Team Player: Invested in helping the broader team succeed and comfortable coaching, reviewing, and supporting others as needed.

Nice To Haves

Experience across Reddit or other emerging platforms

Responsibilities

Lead paid social strategy across multiple B2B client accounts, translating business goals into audience, channel, investment, testing, and measurement plans
Own senior client conversations around performance, optimization, investment changes, and evolving paid social strategy
Connect paid social performance to broader B2B outcomes including lead quality, account engagement, pipeline, and revenue
Oversee complex paid social programs across LinkedIn, Meta, Reddit, and emerging platforms, including ABM, retargeting, and multi-touch campaign strategies
Guide budget planning, pacing, optimization, testing, and investment decisions across accounts
Stay close to the platforms and step into campaign setup, QA, troubleshooting, or optimization when needed
Partner with Analytics and Creative to strengthen measurement, tracking, messaging, and testing based on performance insights
Coach and support Specialists and Managers through campaign reviews, strategic guidance, QA, and skill development
Partner across Demand Strategy, SEM, Advanced Media, Analytics, Creative, Client Success, and Project Management to ensure paid social is integrated into the broader media strategy
Improve team processes, documentation, QA standards, and workflows to help paid social scale consistently across accounts
Identify new platforms, audience opportunities, AI-enabled tools, and testing approaches that can improve client performance
Contribute to new business pitches and organic growth opportunities through paid social strategy, forecasts, and investment recommendations
Identify opportunities to expand paid social engagements within existing client relationships