Senior Manager, Paid Influencer Strategy
About The Position
Reporting to the Associate Director, Influencer, the Senior Manager, Paid Influencer Strategy will own the vision, strategy, and growth of Caraway's paid influencer channel. This role is responsible for developing the long-term roadmap for creator partnerships, identifying scalable growth opportunities, and driving measurable business impact through strategic investments across Instagram, YouTube, and emerging platforms. As the leader of Caraway's paid influencer program, you will shape how influencer marketing contributes to customer acquisition, revenue growth, and brand expansion. This is a highly strategic role for someone who combines deep creator economy expertise with strong business acumen and a performance-oriented mindset.
Requirements
- 5+ years of experience in influencer marketing and creator partnerships
- Proven experience owning and scaling a paid influencer channel with measurable revenue and acquisition impact
- Experience owning influencer partnerships at scale from start to finish
- Strong understanding of performance marketing, attribution, incrementality, and measurement methodologies
- Experience managing significant influencer budgets and making investment decisions based on business performance
- Exceptional analytical and problem-solving skills with the ability to connect channel performance to broader business outcomes
- Deep knowledge of the creator economy, platform ecosystems, and emerging social trends
- Experience with analytics and reporting tools (Omni preferred)
- Thrives in a fast-paced, entrepreneurial environment and is motivated by building scalable growth programs
Responsibilities
- Own the paid influencer roadmap, strategy, and performance against growth goals
- Develop testing frameworks across creators, content formats, platforms, and audience segments
- Identify new opportunities to drive incremental customer acquisition and revenue
- Stay ahead of creator economy trends and recommend strategic investments
- Manage channel forecasting, budget allocation, and performance targets
- Optimize creator mix, partnerships, and investment strategy to improve efficiency and scale
- Deliver executive-ready reporting, insights, and recommendations
- Build and manage a diversified creator portfolio across platforms and tiers
- Lead negotiations for creator partnerships, usage rights, and long-term agreements
- Develop scalable partnership frameworks that balance brand and performance objectives
- Partner closely with Brand, Growth, Creative, and Product teams to support launches and business priorities
Benefits
- Equity
- 401k with a 3% company match
- Comprehensive medical, dental + vision coverage options with generous employer contributions
- Access to FSA/HSA/Dependent Care FSA’s
- Up to 12 weeks of fully paid parental leave, depending on tenure
- Access to additional fertility care services via KindBody
- Company provided MacBook or PC
- Annual reimbursements for workspace setup
- Monthly stipend towards co-working space
- Monthly virtual events, company wide offsites, and opportunities for new Caraway swag
- Annual reimbursements for professional development
- Unlimited PTO
- 11+ paid annual holidays
- Quarterly wellness days
- Monthly wellness reimbursements
- Employee discount on all Caraway Home products
- Complimentary product as a new hire
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
