Senior Manager Omnichannel Customer Marketing

Bimbo Bakeries USA•Irving, TX

About The Position

Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate brand growth. The Senior Manager of Omnichannel Customer Marketing will be critical in significantly accelerating sales growth via digital modalities across all major customers and major pureplay platforms across our portfolio of bread and baked goods. This leadership role requires a proven track record of success in developing and executing eCommerce strategies, building capabilities to transform, building strong customer relationships, and driving significant revenue growth. This role leads a team of 5 Associates, reports to the Senior Director of Consumer Experience & Analytics and is part of the Marketing Center of Excellence at Bimbo Bakeries USA. This role also leads cross-functional teams, liaises with sales and agency partners, guides strategy, establishing processes, and drives effectiveness.

Requirements

Leads through change with confidence and resilience, inspiring teams to stay focused and energized even when facing roadblocks.
Demonstrates strong people leadership, with a proven ability to motivate, coach, and grow direct reports while empowering them to take ownership.
Relationship builder who practices empathy and respects diverse backgrounds and needs.
Authentically builds credibility and followership through courage and self-awareness, resulting in allies.
Recognizes others for their accomplishments and finds opportunities to celebrate big and small wins.
Thinks systemically, navigating complexity, uncertainty, and ambiguity with a structured, solutions-oriented mindset.
Strong problem-solving and analytical skills; ability to determine critical issues and develop effective action plans.
Effective verbal and written communication skills, with the ability to use storytelling to influence decisions.
Gritty and resourceful when necessary.
Trusted to make well-informed decisions and take evidence-based risks.
Self-starter who can meet deadlines, is well organized and can work autonomously.
Demonstrates strong project and process leadership, with the ability to design, implement, and continuously improve ways of working across teams.
Experience working in a remote team setting under pressure and in a fast-paced environment.
Continuous learning mentality as the industry adapts in this ever changing space.
Adapts approach and attitude in real time, according to the changing demands of different situations.
Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
Holds self and others accountable to meet commitments.
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Bachelor’s level degree required, Master’s degree being a plus.
8+ years of relevant experience in eCommerce/Omnichannel Customer.
The ideal candidate will have eCommerce or Omnichannel/Shopper experience.
Experience in working cross-functionally and leading teams.
Ability to travel 10-20% as needed.

Nice To Haves

Consumer Packaged Goods (CPG) experience is preferred.

Responsibilities

Lead the development and execution of customer-specific omnichannel marketing strategies, integrating digital, in-store, and promotional tactics.
Serve as the internal and external eCommerce expert, educating cross-functional teams on best practices, emerging trends, and platform capabilities.
Lead retail media network JBP negotiations and process collaborating with customer team, media team and other internal stakeholders.
Drive eCommerce marketing initiatives across retailer platforms, including PDP optimization, retail media, search strategy, and digital shelf management.
Collaborate with external agencies and internal stakeholders to ensure seamless execution of customer programs.
Manage budget allocation and ensure efficient use of resources across customer programs.
Own the relationship with retailers through the Retail Media Networks and Digital Category Managers to grow Bimbo Bakeries Brands Digital Penetration.
Monitor and analyze and report on Customer eCommerce performance/KPI’s as well as program performance in collaboration with the Analytics team, leveraging data to optimize campaigns and inform future strategies.
Lead change management and stay on top of trends to future proof our online business to continue to grow.
Lead, coach, and develop a team of 5 Associates, dedicated to Digital Shelf/Syndication and Omnichannel eCommerce Customer development/marketing.
Build, lead, and mentor a forward-thinking team, providing guidance, coaching, and development opportunities to foster growth and improve performance.
Model leadership behaviors that build trust, accountability, and a culture of continuous improvement.
Manage and coach syndication lead to ensure we are future proofing our business.
Connect the dots cross-company to ensure eComm/Omni activity is flowing through from marketing strategy to execution at retail.
Partner with Sales, Category Management, and Brand Marketing to identify customer opportunities and translate insights into actionable marketing plans that ladder up to total customer strategy
Drive the importance of eComm/Omni through the organization as the subject matter expert sharing learnings and knowledge to drive growth for the business.
Partner with Full Funnel Media team and Rise Media on optimizing media strategy and media buy in support of brand/sales goals at retailers.
Collaborate with Partnership and Content team to build consumer led programming and creative
Participate in annual operating plan and comms plan activities and represent the Omnichannel customer point of view from strategy to execution.