Omnichannel Marketing Analyst

Mondelēz International•Remote Worker - New Jersey, USA, NJ

1d•$77,600 - $106,700•Hybrid

About The Position

The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all of our great brands including OREO, Ritz and Sour Patch Kids. We’re leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers’ homes every day. It’s an exciting place to be – join the team that’s helping to build the future of FMCG conversion! Mondelēz has a bold ambition to be the leader in online snacking. This position will provide critical support that will accelerate Mondelēz’s omnichannel growth, identifying insights and business trends that will enable best in class execution at key customers and drive our digital commerce flywheel. This position will partner deeply with the insights & analytics team, evaluating ongoing business performance and identifying opportunities/risk for our brands regardless of modality. They will then build the story to bring these insights forward in a compelling way with actionable recommendations. This individual will also be responsible for driving flywheel effectiveness across the omni customer teams by leading the monthly executional excellence forum, focusing the team on must win digital initiatives & ensuring best in class flywheel management with our retailers. Additionally, this person will serve as the key content owner on the omni team, building strong connectivity with the HQ content team and driving content initiatives forward with the omni customer teams. Preferred geographic location is near East Hanover, NJ.

Requirements

Bachelor's Degree Required
1-3 years of CPG experience
Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
Knows how to get things done both through formal channels and informal network
Establishes partnerships with key internal support functions and stakeholders
Instills trust and credibility with partners to influence strategies and tactics
Strong, proactive communication skills
Capability/background in analytics and insights

Nice To Haves

Digital, shopper, trade or brand marketing experience a plus

Responsibilities

Analyze monthly business performance and trends for our brands across all modalities and customers, highlighting opportunities and risks, then proactively executing deeper analysis to identify and understand the drivers
Support in year and further out business planning, including ad hoc data analysis via Digital Analytics Suite, Nielsen, Stackline and other data sources; general support of the annual omnichannel planning process. Includes execution and management of all online PPA initiatives.
Drive flywheel excellence in execution by leading monthly executional excellence forum, communicating the highest priority initiatives across assortment, content, activation and search and driving action to optimize Mondelez online presence
Act as primary Omni Content steward, building and maintaining strong connectivity with the HQ content team and driving visibility and execution of key initiatives with the omnichannel customer teams
Support Assortment (ePPA) and Activation initiatives, including MGD maintenance, assortment insight mining, HQ sample execution, & ad hoc as needed