Senior Customer Marketing Manager

Recorded Future•Boston, MA

3d•Hybrid

About The Position

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! As a Senior Customer Marketing Manager at Recorded Future, you will serve as the strategic owner of our customer advocacy program — the primary focus of this role. The vast majority of your work will center on identifying, developing, and scaling the customer stories, relationships, and proof points that build Recorded Future’s credibility in the market. You will also provide support to the broader customer marketing team on campaigns, as well as retention and upsell initiatives. You will operate as a key partner to Sales, Customer Success, Product Marketing, and Demand Generation — translating the voice of the customer into proof points that move prospects and expand existing accounts. Please note that this role requires working from the Recorded Future office in Boston, MA at least 3 days per week.

Requirements

7+ years of marketing experience with a strong focus on customer advocacy, customer storytelling, or content marketing — with demonstrated ownership of an advocacy program or equivalent.
Proven track record of developing and managing executive-level customer relationships and translating those relationships into compelling marketing assets.
Deep expertise in end-to-end content development: case studies, video testimonials, executive quotes, review campaigns, and speaker sourcing.
Experience maintaining and growing third-party review platform presence (G2, Gartner Peer Insights, etc.).
Strong cross-functional collaboration skills — experienced in working alongside Sales, Customer Success, Marketing, and Executive stakeholders.
Excellent storytelling, communication, and presentation skills, with a proven ability to make complex ideas accessible and persuasive.
Self-starter who operates with a high degree of autonomy and thrives in a fast-paced, dynamic environment.

Nice To Haves

Familiarity with customer marketing campaigns and support of upsell, cross-sell, and retention motions is a plus.
Cybersecurity industry experience preferred.

Responsibilities

Own and scale Recorded Future’s customer advocacy program, identifying and nurturing a pipeline of customer advocates across segments, geographies, and verticals.
Lead the end-to-end development of high-quality case studies, video testimonials, executive quotes, and other proof-point assets that support marketing and sales motions.
Innovate on storytelling formats — including video, social media, digital and physical events, and interactive content — to bring customer success stories to life in differentiated ways.
Maintain and grow Recorded Future’s presence on third-party review platforms (G2, Gartner Peer Insights, etc.) through structured review campaigns and advocacy outreach.
Source and prepare customers for speaking engagements, conference panels, webinars, and media opportunities in close partnership with Field Marketing and Customer Success.
Build and maintain strong relationships with a growing community of customer advocates, serving as their primary point of contact and ensuring they feel valued and supported.
Define and own the measurement framework for the advocacy program, including asset pipeline health, third-party review performance, and advocate engagement.
Contributing to upsell and cross-sell campaign execution in collaboration with Sales and Customer Success, where bandwidth allows.
Establish and track pipeline contribution metrics for customer marketing campaigns, reporting on influenced revenue, upsell conversions, retention impact, and campaign ROI to senior leadership.
Act as the voice of the customer within campaign strategy discussions, bringing insights from advocacy conversations and customer feedback into campaign design.