Senior Manager of Social, Influencer, PR and Partnerships

Medela•Chicago, IL

1d•Hybrid

About The Position

We’re looking for a strategic, current, and hands-on marketing leader to shape how our consumer brand shows up in the world. As Senior Manager of Social, Influencer, PR and Partnerships, you’ll lead the development and execution of integrated programs that drive brand visibility, cultural relevance, and demand. In this role, you will translate brand strategy into impactful external visibility and demand-driving programs across modern marketing channels—including current social, earned media, creator ecosystems, and strategic partnerships. You’ll work cross-functionally to elevate brand presence, engage new audiences, and support commercial growth. This role sits at the intersection of brand storytelling, creator culture, and commerce—bringing our products to life across social platforms, earned media, influencer partnerships, and collaborations that reach and resonate with today’s consumers.

Requirements

6–10 years of current experience in social media, PR, influencer marketing, partnerships, or brand communications—ideally within consumer products, retail, or lifestyle brands
Deep understanding of today’s current social platforms, creator ecosystems, and digital media trends
Strong knowledge of today’s current influencers and content creatives
Strong analytical skills with experience in performance tracking and campaign measurement
Strong experience with Socialbakers, Sprinklr, Meltwater, Canva, and Figma
Proven success building influencer/creator programs and securing earned media coverage
Experience working across integrated marketing teams and managing external partners/agencies
Analytical mindset with the ability to turn data into actionable insights
Excellent storytelling, communication, and project management skills

Responsibilities

Own and evolve our social media approach—defining channel strategy, content direction, and best practices to drive engagement and growth
Partner with internal teams and agencies to amplify brand storytelling, secure media coverage, and manage reputation
Develop and scale a high-impact creator ecosystem—from campaign ideation to relationship management and performance tracking
Identify and execute brand collaborations that expand reach, tap into new audiences, and build cultural relevance
Support influencer and affiliate initiatives that drive product awareness, education, and conversion
Work closely with Brand, Product, Digital, and Sales teams to align campaigns with product launches and business priorities
Track performance across channels, generate insights, and continuously optimize for impact