Senior Manager of Social Commerce

Cariloha•Sandy, UT

1d•Hybrid

About The Position

About Cariloha: Cariloha is an omni-channel brand offering soft, sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Blending the style of the Caribbean with the spirit of Aloha, Cariloha turns self-replenishing bamboo fields into ultra-soft, cool, clean, and green fabrics, delivering sustainable luxury inspired by island living. Every piece is designed to drape customers in naturally breathable comfort, so they can sleep, live, and feel every day like they're on vacation. Today, Cariloha's growing fleet of 60+ stores in 16 countries shares the quality, softness, and eco-conscious footprint of this renewable resource with the world. About the Role: We’re looking for someone to own and scale our live commerce, brand and creator partnership ecosystem. This role is responsible for driving incremental revenue through live commerce and partnerships, while also leading the execution of consumer activations. You’ll focus on identifying growth opportunities, building relationships, and optimizing performance across multiple channels.

Requirements

5+ years of experience in social media, content creation, and video production
Proven track record of growing and managing high-performing social channels
Strong photography, videography, and editing skills (lighting, audio, post-production)
Experience across TikTok, Instagram Reels, and YouTube (short- and long-form)
Experience with live content or live commerce
Deep understanding of social trends, algorithms, and audience behavior
Ability to balance creative instinct with data-driven decision-making
Experience working with creators and integrating UGC into brand ecosystems
Strong organizational and project management skills
Confident directing talent and providing creative feedback
Self-starter with a strong sense of ownership and bias for action
Proficiency in tools including Adobe Creative Suite, Canva, CapCut, and similar platforms
Willingness to travel (30–40%)

Nice To Haves

Experience managing social, creator, or content teams is a plus

Responsibilities

Own and scale Live Commerce (eg. TikTok Shop and Amazon) as a meaningful and growing revenue channel.
Host live sessions regularly (daily/weekly cadence) with a focus on conversion and sales together with agency.
Develop high-performing live formats (product storytelling, bundles, routines, drops, urgency tactics).
Drive revenue through compelling storytelling, offers, and real-time audience engagement.
Build and scale a network of creators and agencies who can go live on behalf of the brand.
Recruit, onboard, and train live selling creators.
Provide scripts, product education, and performance feedback.
Expand beyond owned channels into a distributed live commerce ecosystem.
Own end-to-end live production: Run-of-show, Product sequencing, Promotions and timing.
Ensure every live is structured, engaging, and optimized for conversion.
Manage technical setup and troubleshoot issues to ensure seamless execution.
Organize and lead consumer activations/brand key moments.
Collaborate with creators and internal teams to produce engaging, conversion-focused content from activations.
Identify and secure brand partnerships that align with Cariloha.
Develop collaborative campaigns that drive reach and revenue.
Negotiate partnership terms and manage execution.
Track and analyze performance of partnership campaigns.
Build a repeatable approach to scaling brand collaborations.
Successful event management of these activations.
Track and optimize key metrics: GMV, Conversion rate, Average order value, Viewer retention.
Identify winning formats and scale them.
Continuously test hooks, timing, offers, and talent.
Build a repeatable playbook for high-performing live sessions.

Benefits

Competitive salary
Medical, dental, vision, and life insurance
401(k) with company match
Paid time off (PTO)
Flexible work schedule
Gym membership options
Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
Generous employee product discounts and annual product giveaways
Company events, catered meals, and a fully stocked kitchen
Annual one-on-one financial consulting