Senior Manager of Multimedia and Social Strategy
About The Position
The Senior Manager of Multimedia & Social Strategy leads PayrollOrg’s multimedia/video production, public relations, media relations, and social media efforts to strengthen brand visibility and audience engagement. This role oversees strategic storytelling, multimedia/video production, media outreach, and integrated social media campaigns that support organizational priorities, educational programs, membership growth, conferences, and awareness initiatives. The ideal candidate is a creative and strategic communicator with strong project management skills and experience in multimedia/video production, social media strategy, public relations, and digital engagement in a fast-paced environment.
Requirements
- Strong knowledge of multimedia/video production, video strategy, social media management, public relations, and media relations
- Experience developing integrated communication and digital engagement strategies
- Strong understanding of social media trends, audience engagement, and digital storytelling
- Experience managing video production workflows and multimedia projects
- Strong writing, editing, and verbal communication skills
- Ability to develop messaging for interviews, presentations, reports, campaigns, and executive communications
- Strong project management and organizational skills
- Ability to analyze engagement metrics and apply insights to improve performance
- Ability to manage multiple priorities in a fast-paced, deadline-driven environment
- Strong interpersonal and leadership skills
- Ability to travel and work extended hours as needed
- Proficiency in Microsoft Office and relevant multimedia, social media, and production tools
Nice To Haves
- Knowledge of web-editing software and digital content platforms preferred
- Video production supervision experience
- Experience managing multimedia vendors and external production partners
- HubSpot social media or inbound marketing certifications a plus
Responsibilities
- Leads multimedia, video, social media, and digital engagement initiatives that support brand awareness, membership growth, conferences, campaigns, and educational programs.
- Oversees multimedia and video projects from concept through final delivery, including content review, production coordination, and vendor management.
- Oversees social media strategies, content calendars, digital campaigns, and audience engagement across multiple platforms.
- Creates and manages press releases, media outreach, talking points, and communication materials to strengthen organizational visibility and reputation.
- Builds and maintains relationships with media outlets, coordinates interviews, and responds to media inquiries.
- Ensures all multimedia, social media, and communication content aligns with organizational branding, messaging, and strategic priorities.
- Reviews performance metrics for media relations, and social media initiatives and adjusts strategies to improve engagement and impact.
- Collaborates with internal departments, external vendors, agencies, and production partners to support organizational initiatives and campaigns.
- Manages project timelines, workflows, budgets, and deliverables to ensure quality and timely execution.
- Provides leadership and guidance to assigned staff and supports hiring, onboarding, and professional development activities.
- Stays current on emerging trends, technologies, and best practices in multimedia/video, public relations, and digital engagement.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
