Senior Manager of Integrated Marketing

Medela•Chicago, IL

2d•Hybrid

About The Position

This is a human-centered marketing role for an experienced Senior Manager of Integrated Marketing to lead the global social media, influencer, public relations, and partnership strategy for Medela's Consumer Business. The role requires a blend of strategic leadership and hands-on execution, focusing on owning the top of the marketing funnel by identifying emerging trends, monitoring market activity, and translating insights into engaging editorial calendars and integrated campaigns. The position involves developing global content strategies that local markets can adapt, connecting social media, PR, influencers, and partnerships into a cohesive strategy to build awareness, drive engagement, and fuel demand. This is a highly visible opportunity for a naturally curious individual passionate about authentic brand representation in the digital world, with the chance to define how a global brand presents itself. The ideal candidate thrives in fast-moving environments, enjoys turning insights into action, and wants to make a personal mark on a growing global brand.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field preferred
8+ years of experience in social media, public relations, influencer marketing, integrated marketing, or brand communications.
Experience balancing strategy with hands-on execution in a fast-paced consumer marketing environment.
Proven success managing influencer programs, public relations, and agency relationships.
Strong understanding of today's creator economy, social platforms, and digital marketing trends.
Knowledge of affiliate marketing or creator commerce.
Experience leading integrated social, PR, influencer, and partnership strategies for a global consumer brand.
Experience developing editorial calendars based on market intelligence, events, promotions, and business priorities.
Excellent storytelling, communication, and cross-functional collaboration skills.
A data-driven mindset with experience measuring campaign performance and business impact.
Experience building content strategies that support both organic engagement and paid media performance.
A passion for identifying emerging trends before they become mainstream.
Experience working in integrated marketing environments with cross-functional stakeholders.

Nice To Haves

Advanced degree or relevant certifications in digital marketing, PR, or brand strategy are a plus

Responsibilities

Develop and execute the global social media strategy, ensuring the brand consistently shows up in meaningful ways across channels.
Monitor trends, conversations, competitive activity, and emerging opportunities to keep content fresh, timely, and engaging.
Lead the global social media strategy while driving day-to-day execution and content planning.
Build and manage a global editorial calendar informed by market trends, product launches, promotions, industry events, and consumer insights.
Develop and lead influencer, creator, and partnership programs that expand brand reach and generate awareness.
Oversee public relations strategy, media storytelling, and earned media opportunities.
Lead relationships with PR, influencer, and content agencies, ensuring exceptional execution, measurable performance, and alignment with business objectives.
Partner with Brand, Digital, Product Marketing, and regional teams to ensure campaigns are integrated and aligned with commercial priorities.
Monitor and evaluate performance across social media, earned media, influencer, and partnership initiatives, providing insights and optimization recommendations.