Senior Manager of Growth, International (UK & Canada)

Nanit•New York, NY

2h•$140,000 - $180,000•Hybrid

About The Position

Nanit is seeking a Senior Manager of Growth, International to lead the D2C businesses in Canada and the UK. This role involves partnering with the VP of Growth to define regional strategy, manage paid media, affiliate programs, and on-site merchandising. The ideal candidate is organized, self-sufficient, comfortable with remote work, and possesses strong P&L-level thinking and market-specific insights. This position offers a significant opportunity for strategic input and ownership within a growing international market.

Requirements

4 to 7 years of experience in performance marketing and/or D2C e-commerce, ideally with international or multi-market exposure.
A track record of not just executing but shaping strategy, owning budget decisions, and being accountable for results.
Experience managing paid campaigns on Meta, Google, and TikTok, either hands-on or through managing an agency partner.
Working knowledge of Shopify, including site merchandising and basic content management.
Experience managing affiliate marketing programs.
Strong organizational skills and a proactive, self-directed working style.
Comfort working across time zones with a primarily US-based team.
Analytical mindset with the ability to read performance data and act on it.

Responsibilities

Partner with the VP of Growth to shape channel strategy, budget allocation, and growth priorities for UK & Canada.
Bring market-specific insight and point of view to adapt and evolve the US growth playbook for these regions.
Identify new growth opportunities and channel tests for both markets, backed by data and regional nuance.
Manage the media agency responsible for paid social (Meta, TikTok), paid search (Google), and Amazon campaigns for UK & Canada, ensuring accountability to performance targets.
Monitor day-to-day performance and drive optimization decisions in partnership with the agency.
Own weekly KPI tracking and reporting across all paid channels.
Manage the affiliate marketing program end-to-end for both markets.
Own website marketing and merchandising for the UK and Canada Shopify storefronts.
Manage on-site content, promotional setup, and merchandising for evergreen and promotional periods.
Partner with the US team on site CRO, A/B testing, and technical improvements, adapting learnings for international markets.
Oversee localization needs, including translation processes and region-specific compliance requirements.
Partner with the VP of Growth on strategic decisions for the region.
Lean on the US Growth team's channel experts for platform best practices and troubleshooting.
Partner with Brand Marketing & PR to grow awareness in the UK and Canada.
Launch and manage influencer strategy for both markets.
Coordinate with fulfillment, customer service, and international operations partners as needed.