Growth Manager, Canada > Africa

LemFi

7d • Hybrid

About The Position

LemFi is building the financial home for the African diaspora, with Canada being a key focus. This role is designed to address the underserved needs of Nigerian, Ghanaian, East African, and Francophone African communities in Canada. The Growth Manager will be responsible for user acquisition and community presence across the country, engaging with communities, forging partnerships, and providing valuable user insights to product teams. This is a high-ownership, high-visibility position for an individual who can operate effectively without a predefined playbook.

Requirements

• 5+ years in growth, sales, or marketing roles in fast-paced environments with a track record of hitting ambitious acquisition or revenue targets.
• Deep, lived understanding of African diaspora communities in Canada, specifically Nigerian, Ghanaian, East African, and/or Francophone African corridors.
• Proven ability to build partnerships and community relationships from scratch and turn them into measurable growth outcomes.
• Strong analytical skills, comfortable with dashboards, interrogating campaign data, and adjusting strategy based on numbers.
• Self-directed operator, experienced in working remotely or in the field without close oversight and consistently delivering results.
• Excellent communicator, capable of commanding a room at a community event and writing a partnership proposal.
• Comfortable with frequent travel across Canada, including occasional weekends.

Nice To Haves

• Experience in fintech, remittances, or financial services, especially products serving immigrant or diaspora communities.
• French language proficiency to support Francophone African corridor engagement.
• Familiarity with AI tools for content creation, market research, and performance analysis.

Responsibilities

• Drive user acquisition across the Nigerian, Ghanaian, East African, and Francophone African corridors in Canada, owning targets end-to-end, online and offline.
• Represent LemFi at community events, expos, and forums across Canada (3–5 days in a new city every few weeks).
• Build and manage a network of community leaders, grassroots organisations, and local partners; negotiate and activate sponsorships and co-marketing deals.
• Run data-informed campaign optimisation using insights, acquisition KPIs, and AI-powered analysis.
• Provide on-the-ground intelligence to Product and Marketing teams regarding user needs, effective messaging, competitor activities, and future trends.
• Organise and lead local events, meetups, and educational sessions to build trust in LemFi's mission.
• Serve as the internal voice of the Canadian diaspora user, advocating for community-specific needs in roadmap and positioning discussions.

Benefits

• Opportunity to make a meaningful difference by putting money back in families' pockets and providing access to financial services for the previously excluded.
• Work on complex challenges with real, immediate impact.
• High performance is a lifeline for millions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed