Growth Marketing Manager (Canada)

Acceler8labs • Oakville, ON

5d • Remote

About The Position

Acceler8 Labs is a growth marketing company founded by former Facebook employees, focused on providing smarter decisions rather than just bigger budgets. They have helped global brands generate over $1 billion in revenue through a combination of strategy, creativity, and execution. The company is designed for the digital era, adapting to evolving industries, platforms, and audiences. They partner with fast-growing brands, from startups to established names, to convert marketing spend into measurable business growth.

This full-time role is for a Growth Marketing Manager who will be responsible for Acceler8 Labs' go-to-market strategy and ensuring marketing activities lead to measurable business growth. The position is broad and hands-on, covering growth strategy, demand generation, content, brand, and marketing operations. While not expected to execute every task personally, the manager will own the marketing plan, coordinate with internal teams, leadership, and external partners, and manage priorities, timelines, and budgets. A key aspect of the role involves bringing structure and rigor to Acceler8's marketing efforts, connecting various marketing channels (website, paid acquisition, content, CRM, email, sales, partnerships) to identify focus areas and opportunities for improvement. The ultimate goal is to build a marketing engine that generates demand, supports sales, and contributes to pipeline and revenue, with ample opportunity for testing, learning, and shaping the engine's development as the company grows.

Requirements

• 4+ years of experience across growth marketing, demand generation, digital marketing, or a similar role
• Experience owning marketing across multiple channels rather than specializing in just 1 area
• Understand how paid acquisition, content, email, websites, CRM, and sales activity work together to create and convert demand
• Commercially minded and comfortable measuring marketing against pipeline and revenue, not just reach, traffic, or engagement
• Excellent project manager who can turn a broad strategy into clear priorities, timelines, owners, and next steps
• Highly organized and proactive, keeping multiple workstreams moving and communicating progress before someone needs to ask
• Can move comfortably between strategy and execution, knowing when to get into the details and when to bring in the right internal or external resource
• Experience working with CRM and marketing automation platforms and understand lead journeys, attribution, nurture, and funnel management
• Can develop strong messaging and content, whether you’re shaping a campaign, refining website copy, or turning an idea into a clear story
• Enjoy testing new ideas and channels, but bring enough rigour to know what is working, what is not, and where to focus next
• Communicate clearly and confidently across leadership, sales, creative, external partners, and other stakeholders
• Thrive in a fast-paced environment where priorities can evolve, and can bring structure to ambiguity without losing momentum
• Live in Canada (we’re a remote-first team)

Responsibilities

• Own Acceler8’s growth marketing strategy and quarterly roadmap, identifying the channels, campaigns, audiences, offers, and opportunities most likely to generate qualified demand
• Lead demand generation across paid media, website, email, content, and other relevant channels, working with internal and external resources to execute and optimize activity
• Own Acceler8’s website, messaging, and market positioning within our existing brand framework, continuously improving how we communicate our value and convert prospective clients
• Develop and manage our content strategy and editorial calendar, including thought leadership, case studies, client stories, newsletters, industry commentary, and leadership content
• Build and improve the marketing funnel, including CRM, marketing automation, nurture journeys, lead routing, source attribution, UTM tracking, and the journey from first touch through to qualified opportunity
• Partner closely with leadership, sales, and partnerships to develop campaigns, messaging, case studies, pitch materials, and other resources that help create and convert opportunities
• Identify partnerships, events, speaking opportunities, awards, and other channels that can strengthen Acceler8’s presence and create new sources of demand
• Own the project management behind Acceler8’s marketing activity, keeping workstreams, calendars, stakeholders, dependencies, and deadlines organized and proactively communicating progress
• Establish clear KPIs and reporting across marketing activity, connecting channel performance to qualified leads, meetings, pipeline, and revenue
• Manage marketing investment across paid media, technology, content, events, and external resources, using performance data to recommend where we should increase, reduce, or redirect spend
• Maintain an ongoing testing roadmap, using performance data and market insights to continuously improve how Acceler8 generates and converts demand

Benefits

• Remote workdays
• Comprehensive benefits to make sure you and your family are supported, healthy, and cared for
• Learning and certification opportunities
• Real autonomy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed