Senior Manager of Business Strategy - Performance Marketing Consultant, US

Branch Metrics•New York, NY

2d•Hybrid

About The Position

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward. We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here. Branch is seeking a Senior Performance Marketing Consultant to join our Business Strategy team as we continue to grow. You aren’t just a technical expert, you are a performance marketing visionary. You will act as a trusted advisor to our most sophisticated customers, and most prestigious global brands, helping them navigate the complex world of mobile advertising, Self-Attributing Networks (SANs), and multi-touch attribution. Your mission is to ensure our customers aren't just collecting data, but are using it to drive maximum ROI. You will bridge the gap between ad agencies, internal brand teams, and our product platform, ensuring every dollar of ad spend is optimized and accounted for.

Requirements

7+ years of experience in performance marketing, mobile growth, or digital media consulting.
Deep knowledge of how MMPs work and the nuances of SKAdNetwork (SKAN), ATT, and cross-platform tracking.
You understand the "black box" of Self-Attributing Networks inside and out and understand how to validate their reported performance against third-party data.
Proficiency in SQL, Tableau, or similar BI tools to manipulate large datasets and extract meaningful trends. Fluent in turning large amounts of data into concise, insightful visualizations.
Proven ability to command a room (or a Zoom) of executives and influence their strategic roadmap through data.
You enjoy the "detective work" of finding why data doesn't match, and have a passion for creating new analyses, standards, benchmarks and best practices. You can even turn your expertise into training and educational materials to support other teams.

Nice To Haves

Experience working at an MMP or a major Ad Agency in a technical/strategic role.
Background in Econometrics or Media Mix Modeling (MMM).
Active participation in the mobile growth community.
Management or strategy consulting experience.

Responsibilities

Serve as the subject matter expert on mobile ad ecosystems, specifically focusing on SANs (Meta, Google, Apple Search Ads, etc.) and programmatic partners.
Audit customer data flows to identify inefficiencies and clean up attribution discrepancies. You will ensure that the data connections between brands and the MMP are accurate and actionable.
Navigate the relationship between brands, ad agencies, and our platform to ensure alignment on KPIs and measurement frameworks.
Translate complex data analysis into high-impact presentations for performance marketers and senior stakeholders, providing clear recommendations on how to reallocate spend for maximum returns.
Conduct deep-dive analyses into campaign performance to identify efficiency gains and provide a roadmap for scaling ad spend sustainably.
Articulate and vocalize best practices and Branch platform benefits to public audiences via webinars, live conferences and written blogs.