Senior Manager of Brand Marketing

Practice Better

7d•CA$125,000 - CA$135,000•Remote

About The Position

Practice Better is seeking a Senior Manager of Brand Marketing to own and build the brand function from the ground up. This role involves defining the company's identity, shaping its voice, developing a content and communication strategy, and executing programs to drive commercial growth. The position requires a strategic thinker who can also execute hands-on, managing a small team and contributing directly to brand initiatives. The company is at an inflection point, with a growing customer base and strong product, but needs to elevate its brand to match its business momentum. This role is crucial for scaling Practice Better's growth beyond 1:1 acquisition into 1:many growth, as brand becomes a force multiplier in reducing customer acquisition cost (CAC), increasing pipeline conversion through trust, and creating defensible differentiation.

Requirements

6–10 years of brand and content marketing experience.
Meaningful time in a senior individual contributor or early people-manager role.
Proven track record at a SaaS company in the $25M–$100M ARR range, ideally with 75–200 employees.
Experience building brand positioning and content strategy from near-scratch.
Shipped programs that moved commercial metrics.
Experience running PR and earned media without an agency.
Comfortable setting brand strategy and reviewing content briefs.
Ability to manage people by example (player-coach).
Data-literate and able to build a case for brand investment.
Ability to thrive in ambiguous environments and write playbooks.
Strong cross-functional collaboration skills, influencing without authority.
Must be legally authorized to work in Canada.
Canadian-based candidates only.

Nice To Haves

Experience in health, wellness, or health-adjacent tech.
Familiarity with the practitioner mindset and the trust dynamics of this space.

Responsibilities

Define Practice Better's unique brand positioning, voice, and identity framework.
Lead messaging architecture to ensure consistent and precise communication with customers.
Conduct ongoing competitive brand audits to identify market opportunities.
Lead content planning and strategy, defining themes, topics, and narratives.
Build and manage a year-round content calendar across various channels and media formats.
Ensure content supports both brand awareness and performance goals, aiding pipeline and PLG conversion.
Design and execute measurable, scalable brand-driven growth programs tied to commercial outcomes.
Develop community activation programs to turn customers into brand advocates.
Deliver on-brand events, webinars, and co-marketing campaigns.
Develop a thought leadership content engine and manage brand social media presence.
Build relationships with media and industry platforms for PR and earned media, pitching stories without an agency.
Propose and own the measurement framework for brand KPIs, tracking and reporting on brand impact.
Use data to prioritize, scale, and optimize brand programs, running lift experiments to quantify brand's contribution to growth.
Collaborate closely with Performance and Lifecycle Marketing Directors to align initiatives and maximize outcomes.