Senior Manager, Brand Marketing

Radar•New York City, NY

About The Position

We are seeking a Sr. Manager, Brand Marketing to shape and steward RADAR’s brand narrative. This is a foundational role within a newly created function. RADAR has strong points of view and meaningful market presence and this role will bring those threads together into a coherent, consistent story that scales with us. You will help define how RADAR shows up in the world including what we say, how we say it and where we say it. As we scale, consistent and credible external presence will be a meaningful competitive advantage, and you will be at the center of driving it. You will work closely with our Commercial, Product, Customer and RFID Center of Excellence teams to surface subject matter expertise and translate it into messaging that is coherent, compelling and on brand. This role requires equal parts strategic thinking and hands on execution.

Requirements

8-10 Years of marketing experience, preferably in a B2B technology at a high-growth company, ideally at an inflection point where the brand needed to scale alongside the business.
Demonstrated experience building or significantly evolving a brand platform, including positioning, messaging architecture, tone of voice and visual identity, preferably from an early or undefined state
Proven ability to translate complex, technical subject matter into a clear, compelling external language that resonates with a business audience
Strong digital fluency and website strategy experience. Someone who understands how to structure a site for clarity, navigability, and conversion and can lead an agency or developer through a redevelopment with a clear point of view on messaging hierarchy, user flow and content layout
Experience owning and managing external channels end to end, including LinkedIn and earned media, with accountability for both strategy and execution
Comfortable working in analytics and reporting tools (google analytics or LinkedIn Insights, or similar) to track channel performance and translate data into decisions
A builder who thrives in ambiguity, able to prioritize and execute while creating the playbook as they go.
The ability to turn technical expertise and commercial nuance into language that resonates externally.
Exceptional stakeholder management skills, earning credibility with subject matter experts and leadership alike.
Experience managing freelance or agency talent across copywriting and graphic design

Nice To Haves

Hands on experience with a CMS and direct involvement in a website redevelopment or significant redesign
Experience with CRM tools and how brand intersects with demand generation (HubSpot, Salesforce or similar)
Event management experience
Experience in retail technology, supply chain or an adjacent B2B vertical

Responsibilities

Drive RADAR's brand positioning, messaging hierarchy, tone of voice, and visual identity
Develop and maintain a messaging architecture that gives every team a clear, consistent way to talk about what RADAR does and why it matters.
Translate complex subject matter expertise from across the organization into externally-ready language that is credible, clear, and on-brand.
Develop and maintain a campaign calendar including designing and development of franchise and one off content types
Build and maintain the templates, brand guidelines, and self-serve toolkits that allow the broader organization to communicate consistently to all external partners (Customer Pipeline, Current Partners, Strategic Brand Partners, Technology Partners, Recruiting Partners etc.) without creating a bottleneck.
Serve as the brand standard-setter and enabler, not an approver of every asset, but the function that makes quality and consistency achievable at scale.
Manage the redevelopment of, and the ongoing content management of RADAR’S website, as well as LinkedIn, and press as RADAR's primary owned and earned channels: responsible for both strategy and execution.
Partner with and manage our PR agencies to maximize the value of founder visibility, major announcements, and earned media opportunities.
Develop a proactive communications calendar that builds consistent market presence
Partner with Strategic Operations to drive communications that keep the organization informed, aligned, and accountable, including all-hands, milestone moments, and leadership messaging.
Support the organization through change by ensuring transitions are communicated clearly and consistently across all levels.
Develop and execute campaigns across owned and earned channels that build brand awareness and support commercial momentum.
Track and report on channel and campaign performance, using data to refine approach and demonstrate impact over time.