Senior Brand Manager, Global Marketing

KPMG•Toronto, ON

1d•Hybrid

About The Position

This senior brand manager reports to the Managing Director, Head of Global Brand and Program Management. Together, they will set the strategic direction, activation, protection and governance of the KPMG brand in alignment with the overall KPMG vision, business objectives and marketing strategy. This includes our positioning, visual identity/tone of voice, brand architecture (naming, sub-branding and brand integration for acquisitions)/trademarks, brand management and global brand tracking. The remit also spans sponsorships, global brand campaigns/advertising, digital marketing and AI integrations. This includes responsibility for brand delivery of key corporate programs such as “MAKE”, our global brand campaign and the annual meeting in Davos.

Requirements

Senior-level marketing professional with 8–10 years of experience, particularly in brand and communications strategy within complex, matrixed environments
Proven expertise in leading international brand management programs, including brand measurement and research design to inform strategy and execution
Demonstrated success in building branded customer or client experiences by integrating customer insights and leveraging KPIs and reporting tools
Advanced skills in digital marketing, AI-driven initiatives, and program management to stay ahead in an evolving marketing landscape
Exceptional ability to serve as a strategic advisor, working closely with leadership teams to navigate change management and build negotiation/consensus among diverse stakeholders
Diploma or undergraduate degree, preferably in Marketing and Communications
Flexibility to work hours typical of a global role, including connecting with colleagues in different time zones

Responsibilities

Identify and monitor emerging trends and opportunities in the industry, and work with business leadership to build brand, relationships, and support revenue generating activities across markets
Strategic planning, brand program management and execution
Develop and implement brand tracking program plans, collaborating closely with support teams and monitoring progress and data analysis
Develop and implement brand governance program plans, collaborating closely with support teams and monitoring progress
Aligning Global brand activities (e.g. Brand Narrative, “KPMG. Make the Difference.”/MAKE global brand campaign) with the firm’s business priorities
Collaborate with colleagues, functions, industries, geographies and regional counterparts on tier 1/tier 2 campaigns and tier 3 client stories that employ and highlight our brand, integrated plans and capabilities