Senior Brand Manager, Integrated Marketing

Foster Farms • Remote California, CA

21h

About The Position

The Senior Brand Manager, Integrated Marketing, is a strategic, insightful, and creative brand builder and storyteller who plays a critical role in translating marketing strategy into integrated campaigns that drive brand equity, sales, and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of experience in brand management, integrated marketing, or CPG marketing
• Proven experience leading integrated marketing campaigns with measurable business outcomes
• Excellent communication, presentation, and project management skills
• Experience building, executing, and scaling cross-functional programs or advertising campaigns from concept to completion
• Experience with retail media networks and shopper marketing
• Strong analytical skills with the ability to translate performance data into insights and recommendations
• Experience managing agencies and cross-functional partners
• Must reside in PST, MST or CT time zones

Nice To Haves

• Experience in food and grocery marketing
• Master's degree in marketing, communications, business, or equivalent
• Experience in media measurement and ROI analysis methodologies
• Experience leading cross-functional teams to drive marketing initiatives
• Exposure to consumer research, insights, research methodologies, and measurement frameworks
• Experience managing brand-level budgets
• Exposure to innovation launches and lifecycle management

Responsibilities

• Lead and develop brand positioning, messaging, and equity across marketing channels.
• Convert brand strategy into marketing plans that achieve business goals.
• Support annual and quarterly brand plans in partnership with the Senior Director, Integrated Marketing & Communications, including campaign priorities, channel mix, and performance goals.
• Analyze and synthesize consumer, customer, category, competitive, and cultural data into actionable insights.
• Lead end-to-end execution of integrated marketing across advertising campaigns, paid media, retail media, shopper marketing, earned, and owned channels.
• Partner with agencies to develop effective creative and media plans.
• Own campaign optimization, making recommendations on creative, targeting, or spend adjustments based on performance.
• Partner with internal and external teams to manage research learning agendas, brand health, and campaign measurement frameworks.
• Lead retail media networks and e-commerce strategies to drive conversions and sales.
• Partner with Sales and retailers to align media, merchandising, and conversion strategies.
• Optimize the shopper journey, linking media investment to sales performance.
• Identify and scale high-performing tactics across retailers and platforms.
• Serve as primary day-to-day contact for assigned agencies and partners, focusing on strategy, execution, and performance.
• Review media performance across platforms, identifying optimization opportunities and risks.
• Manage influencer programs end-to-end, including briefing, execution, and performance evaluation.
• Own the media budget for the brands, including planning, pacing, and tracking.
• Manage spend proactively, identify reallocation opportunities to maximize ROI and post-campaign reports to inform future planning.
• Track brand health metrics (awareness, penetration, share) and campaign KPIs to assess performance over time.
• Continuously improve processes, tools, and ways of working to increase speed, clarity, and impact.
• Partner with Sales, Category Management, Creative Services, Business Unit teams, and Innovation partners to collaborate on marketing initiatives that drive business outcomes.
• Support go-to-market plans for new product launches, including messaging, launch timing, and in-market execution.
• Collaborate with Sales and Category teams to align marketing with trade promotions, distribution priorities, and retailer programs.

Benefits

• This is a high-impact opportunity to shape the future of the ready-to-eat business at a leading food company, directly supporting our mission, vision, and values. You will play a critical role in delivering safe, high-quality food and great moments for millions of families.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior