Senior Manager of Alliances Marketing

HP•Palo Alto, CA

4d•Onsite

About The Position

It’s an amazing time to be a part of HP! As the world’s #1 manufacturer of printers and PCs, HP creates technology that makes life better for everyone, everywhere. We’re on a mission to hire the best talent and are committed to creating exceptional employee experiences that drive high levels of employee engagement and result in a fulfilling relationship with work. Within HP’s PC division, the marketing team is looking for a seasoned marketer who has shown they can drive development and execution of business building marketing strategies. You will be leading partner marketing strategy across Consumer and Commercial and Gaming lines of business, including, messaging and initiatives across a large portfolio of HP’s Alliance Partners. Our partnerships with powerful brands like Intel, Microsoft, AMD, Google, Nvidia, Qualcomm and more help drive more innovation and more benefits for customers everywhere and this position is essential in bringing those partnerships together for success. You will provide insights based on understanding of markets, customers, needs and business opportunities and will guide partnership strategies that are customer centric. You will work closely with our Category and Sales teams to build e2e programs that collectively deliver our Partner strategies and you will collaborate with our internal Alliances organization to deliver the programs. The ideal candidate will have experience cutting through silos and across an organization to guide, align and deliver successful execution of initiatives. They need to be creative, persuasive, have strong analytical skills and a passion for building relationships and collaborating with partners. Reporting to the Head of Commercial Personal Systems and Alliance Marketing, you will work with a team of marketing professionals based around the world to bring your strategies to bear on the business.

Requirements

Minimum of 10 years in B2C and B2B marketing roles.
Someone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.
Imagination coupled with relentless results-orientation.
Expertise in value proposition development, campaign creation and execution.
Experience in working closely with GTM teams to design and deliver with relevant impact.
Storyteller, narrator, crafter of connections.
Agile, flexible, adaptable, and comfortable navigating ambiguity
A collaborative leader who is experienced and comfortable working in a matrix structure.

Nice To Haves

Agile Methodology
Business Development
Business Marketing
Business Strategies
Business To Business
Channel Management
Channel Sales
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
New Product Development
Product Management
Product Marketing
Salesforce
Social Media
Customer Centricity
Prioritization
Resilience
Team Management
Strategic Thinking

Responsibilities

Help craft an inspiring and dynamic partner marketing strategy, positioning and messaging that is unique and sets HP apart from the competition.
Demolish barriers and silos to create a consolidated strategy that empowers GTM execution.
Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging to drive common, globally understood initiatives.
Partner with Marketing, Business Units, and Category teams to build a clear marketing vision and strategy for key partners that delivers a distinct, differentiated, and relevant positioning in the market.
Strategically prove concepts that will expand opportunities for our partnerships and deliver mutual benefit.
Work closely with GTM teams to drive efficient strategies, manage budgets, support revenue generation and sales growth with a market centric approach.
Cultivate excitement internally for our team’s efforts.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave