Senior Manager, Nymbus Marketing

Nymbus, Inc.

3d•$110,000 - $125,000•Remote

About The Position

Nymbus is a leader in fintech, operating with an AI-first mindset and a culture grounded in collaboration, accountability, and execution. This role is for a Senior Manager of Marketing who will own key influence points for executive buyers in the banking and credit union sector. The position focuses on analyst and consultant relations, PR and industry press, and account-based marketing to a named target list. Demand generation and product marketing activities will support these core priorities. This is an adaptive role in a nimble marketing team where strategy shifts based on learning. The Senior Manager will report to the Chief Strategy & Marketing Officer and manage the Events Manager, as peer conferences are a high-trust channel.

Requirements

5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market (fintech, banking technology, enterprise SaaS to executive buyers, insurance, or similar).
Demonstrated ownership of analyst relations and/or industry press relationships.
Account-based marketing experience against a defined, named target list.
Comfort operating as a generalist, willing to shift focus across functions as strategy requires.
Strong executive communication skills, comfortable drafting for an executive audience.
Cross-functional fluency working with Sales, Product, and Executive Leadership.

Nice To Haves

Direct banking/credit union experience is a strong plus.
Comfortable selecting and standing up marketing technology (CRM, ABM, email/communications tools) from scratch or reconfiguring an existing stack is a plus.
Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus.
Familiarity with AI/agentic tools for content and marketing production is a plus.
Prior experience managing at least one direct report is a plus.

Responsibilities

Build and run a regular analyst and consultant briefing cadence.
Direct external communications and industry press relations.
Build a named-account marketing engine tied directly to Sales’ target list.
Translate modern banking platform capabilities in partnership with Product.
Establish and oversee a marketing technology architecture tailored to a high-value, relationship-centric, named-account lead generation strategy.
Own relationships with analysts and consultants that bank and credit union boards consult before vendor decisions.
Build and run a regular briefing cadence; prepare executive briefing and marketing materials.
Lead industry rankings, evaluations, and award submissions.
Track and report on how analyst sentiment and coverage evolve.
Audit marketing content for accuracy and relevance, and close content gaps.
Own external communications strategy, with a focus on the trade press.
Draft press releases, executive communications, and customer announcements.
Build direct relationships with reporters and editors covering bank/CU technology.
Collaborate with the Product team to define the product marketing narrative and competitive landscape.
Support crisis communications when necessary.
Build and run marketing programs and campaigns against Nymbus's named target list.
Maintain working knowledge of a meaningful share of target accounts by name and context.
Partner with Sales to identify and orchestrate what a specific target account's CEO or board needs to see or hear to move forward.
Collaborate with Client Partnership and Sales to build reference and advocacy programs.
Design pre- and post-event campaign activations for peer conferences and roundtables.
Own day-to-day management of a marketing budget.
Coordinate agency and freelance partners.
Select, build, and maintain the marketing technology stack.
Track, measure, and report on marketing performance across all channels and initiatives.
Lead and develop the Events Manager.
Improve marketing workflows and operating rhythms as the team grows.
Integrate AI tools actively into strategic planning and daily workflow.
Champion new platform capabilities and automation opportunities.
Share learnings and continuously raise the bar for how the team uses AI.