Senior Manager, North America Brand Marketing

the-talent-project.com•New York, NY

6d•Hybrid

About The Position

The Senior Manager, North America Brand Marketing will play a critical role in driving the brand's commercial success across the region. Reporting into the Head of North America Marketing, this individual will lead go-to-market strategies, develop integrated marketing plans, and partner cross-functionally with Sales, Global Marketing, Creative, and Commercial teams to execute best-in-class launches and retail marketing initiatives. This role is ideal for a strategic marketer who enjoys balancing big-picture thinking with strong execution and thrives in a collaborative, fast-paced environment.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
6–10+ years of progressive brand marketing experience within consumer products, beauty, personal care, wellness, or a related industry.
Experience developing and executing integrated go-to-market strategies and product launches.
Strong understanding of omnichannel marketing, including mass retail and eCommerce.
Experience partnering with major retail accounts such as Target, Ulta, Amazon, Walmart, or similar national retailers.
Strong analytical skills with experience developing KPIs, interpreting business performance, and making data-driven recommendations.
Experience managing marketing budgets and forecasting initiatives.
Exceptional cross-functional collaboration and project management skills.
Highly organized with the ability to manage multiple priorities in a fast-paced environment.
Strong communication and presentation skills with the ability to influence stakeholders across all levels of the organization.

Responsibilities

Partner with the Head of North America Marketing to execute the regional brand marketing strategy.
Own and manage the North America marketing calendar, ensuring alignment across cross-functional teams.
Lead North America go-to-market planning for new product launches and key business initiatives.
Develop comprehensive launch plans that support commercial objectives and drive consumer engagement.
Collaborate closely with the North America Sales organization to align marketing initiatives with business priorities.
Create retailer-specific marketing programs supporting key strategic accounts, including Target, Ulta, and Amazon.
Develop KPI frameworks, monitor business performance, and provide regular marketing performance reporting.
Support the development, tracking, and management of the North America marketing budget.
Partner cross-functionally with Global Marketing, Creative, Sales, Commercial, and other internal stakeholders to ensure seamless execution and alignment.
Identify opportunities to optimize marketing programs based on performance insights and market trends.