Senior Marketing Manager, North America

Talon Outdoor • New York City, NY

21h

About The Position

The Senior Marketing Manager will work closely with the Director of Growth Marketing to support the creation, distribution, and organization of marketing content and collateral for Talon as well as its independent agency, PJX Media. Coordinating with teams across the business, they will help bring our work, products, expertise and industry perspective to life through newsletters, social media, websites, presentations, internal communications, PR and other marketing activity. The role will be focused on building further awareness for the Talon and PJX Media brands and producing a steady stream of marketing material to grow current accounts and win new business. The Senior Marketing Manager will also manage a Marketing Associate.

Requirements

• Collaborative, creative, and strategic
• A multi-tasker that can pivot based on evolving priorities
• Ability to engage with all management levels and teams within the organization
• Exceptional attention to detail, a keen eye for design, and excellent written, verbal, and presentation skills
• Strong analytical and strategic thinking skills with the ability to translate into creative, marketable content
• B.A. in Marketing and/or Communications or other relevant qualification
• 3-5 years of marketing and sales support experience, preferably in the OOH industry
• Advanced skills in PowerPoint, with the ability to create visually appealing and effective presentations
• Proficiency in Adobe Photoshop, Canva, MailChimp, Hubspot, social media channels, and the entire Google and Microsoft 365 Suite
• Experience in Squarespace, Wix, or similar website builder

Responsibilities

• Lead in the execution of marketing programs by collaborating with internal teams such as Client Development, Client Strategy, Business Development, New Business, Product, and Marketing to position Talon and PJX Media as the leading independent OOH specialist
• Aid in the creation of weekly, monthly, and quarterly collateral intended for external distribution based on market trends and insights, new OOH media opportunities, Talon and PJX Media highlights, and industry developments
• Build and execute email campaigns that regularly provide communication with clients and partners, highlighting our products and services, our recent work, as well as opportunistic deals
• Manage Talon America and PJX Media social profiles and develop social content for the purpose of sharing campaign highlights, thought leadership and more
• Support PR activity by identifying news and thought-leadership opportunities, developing press materials and coordinating input from senior leaders, internal teams and external agency partners
• Develop and manage an editorial calendar of content to publish across company websites and blogs
• Staying current with latest data releases from OAAA, Geopath, DPAA, and other 3rd parties to perform analysis of advertiser/category spending and consumer behaviour, and weaving these insights through our storytelling
• Effectively project manage the whole event process from planning, reporting to execution, covering industry events, owned events, client events and prospect events
• Develop and execute advertising campaigns via LinkedIn and other platforms

What This Job Offers

• Job Type: Full-time
• Career Level: Senior