Senior Manager, Nonprofit Communications

CommonSpirit Health•Austin, TX

2d•Hybrid

About The Position

APA! BACKGROUND: Austin Pets Alive! (APA!) is one of Austin’s most dynamic and beloved nonprofits. The organization is a leader in the national No Kill movement and is considered a national thought leader in animal welfare. APA! locally rescues, treats, and adopts out 10,000 homeless dogs and cats each year, providing the safety net for Austin’s most at-risk shelter pets, which helps Austin to be a No Kill city, while also assisting other communities in saving homeless animals. The organization is distinguished by its large volunteer workforce and the scrappiness of its grassroots and its non-traditional, community-based animal rescue work. The organization continues to innovate best practices to save lives and spreads its impact by offering resources and mentorship related to its renowned lifesaving model through American Pets Alive!, APA!’s national division. In 2020, American Pets Alive! began the Human Animal Support Services (HASS) - an innovative initiative aimed at rethinking the traditional model of animal sheltering. It focuses on supporting both people and pets in the community to reduce the number of animals entering shelters and improve outcomes for both. The project encourages collaboration between animal welfare organizations and community-based services, with a goal of providing personalized, proactive support that positions animal welfare as a social service. BRIEF POSITION SUMMARY/OVERVIEW: Reporting to the Director of Marketing Communications, the Senior Manager, Nonprofit Communications is a core member of the APA! Advancement team. This role balances strategic planning with hands-on content creation across national, regional, and local levels. The Senior Manager is responsible for developing internal and external communications that align with APA!’s cohesive brand voice, managing the organizational media calendar, and overseeing a multi-channel distribution strategy that includes internal communications, website copy, and donor-facing narratives. They will frame organizational impact through storytelling, lead reputation management efforts, and coordinate media relations to expand APA!'s reach and mission. Every individual at APA! is responsible for working in collaboration with volunteers; making sure volunteers are recruited, trained and feel impactful through their efforts at APA!. A core part of this role is creating a welcoming and empowering experience for volunteers, including assisting with onboarding, training, and volunteer engagement as part of the day-to-day workflow.

Requirements

Bachelor’s degree in public relations, communications, marketing, journalism or closely related field; or equivalent professional experience
Minimum of 7 years of experience in multi-channel communications, content strategy, or professional writing; 2 years of proven experience managing and mentoring paid employees
Proven success in developing comprehensive communications strategies and managing integrated digital campaigns.
Advanced knowledge of CMS, email marketing platforms, and digital content production
Strong written and verbal communication skills with the ability to write press releases and pitches quickly and accurately
Proven understanding of the fundamentals of storytelling; ability to independently research and fact check stories
Skilled with media tracking platforms such as Muck Rack, Meltwater, Cison or others
Knowledge on the latest updates, features, trends and best practices in public relations
Detail-oriented with the ability to maintain a high level of quality assurance
Solutions-oriented, adaptable and positive attitude; fast turnaround times and a high production/output
Ability to strategize how to achieve multiple goals through compelling content
A strong understanding of how content management systems work and the ability to quickly and efficiently post articles online.
Experience managing multiple complex projects, people and resources in a fast-paced, deadline-oriented, dynamic environment
Committed to embodying APA!’s Core Values: Innovation, Respect, Drive, Resourcefulness, and Inclusion and cultural values: Humble, Hungry, Smart
Commitment to APA!'s customer experience expectations
Passion for working well with staff, volunteers, and customers—helping all individuals feel successful, appreciated, and connected to APA!’s mission
Strong commitment to volunteer engagement and support; dedicated to working well with volunteers across all roles
Comfortable working cross-functionally and serving as a liaison between volunteers, customers, and team members
Effective written and verbal communication skills; able to interpret rules, procedures, and instructional materials
Self-starter with strong time management; able to work independently and collaboratively
Excellent interpersonal skills; maintains a calm and professional presence in all situations
Strong attention to detail and high standards for quality
Adaptable to change and able to perform related duties as needed
Dedicated to delivering an exceptional and inclusive customer experience

Nice To Haves

Spanish speaking is preferred but not required.
Photography and video production/editing skills, graphic design a plus

Responsibilities

Lead proactive media pitching, assist with crisis communications, and manage brand reputation across all platforms.
Create organizational communications, ensuring a consistent content cadence across internal and external channels to prioritize deadlines and messaging.
Work closely with members of the Advancement, Programs, and Operations teams to gather stories and translate complex program information into compelling narratives.
Maintain content guidelines and brand voice; oversee the creation of assets including donor communications upon request, website copy, internal newsletters, and impact reports.
Oversee distribution across owned channels (website, internal communications, etc) in addition to earned media to increase reach and engagement.
Manage a small team of paid staff, interns, and volunteers to meet departmental and mission-driven KPIs.
Foster and model a volunteer-powered culture across the team by ensuring that every staff member is partnered with volunteers on every shift, with the goal of empowering volunteers to lead and grow within the program.
Serve as a facilitator and coach to staff and volunteers, ensuring the work is shared, not siloed, and that volunteers are supported in completing daily tasks.
Ensure active recruitment, onboarding, and engagement of volunteers using volunteer engagement tools and resources
Support retention by matching volunteers to appropriate tasks, offering guidance, and providing regular check-ins and staff mentorship.
Identify strong volunteers for deeper roles and seek out customer to volunteer conversion opportunities.
Recognize volunteer contributions through consistent appreciation and shoutouts.
Provide clear expectations, hands-on training, and in-the-moment coaching to set volunteers up for success.
Job duties may include some or all of the above, and other duties as assigned by manager