Senior Manager, Member Engagement & Optimization

Everlywell • Austin, TX

10d

About The Position

Everlywell is a digital health company focused on biomarker intelligence, combining AI with human insight for personalized health answers. They transform biomarker data into actionable insights, integrating diagnostics, virtual care, and patient engagement. Everlywell has delivered nearly 1 billion personalized health insights to 60 million people and is the #1 at-home testing company in the country. They are seeking a strategic, marketing-focused leader to manage and enhance member engagement strategies for their health plan and enterprise programs. This role will oversee engagement across various channels, including telemarketing, live agent outreach, IVR, SMS, email, and direct mail, aiming to improve activation, conversion, kit return, visit completion, and follow-through for complex healthcare populations. The ideal candidate will have strong healthcare marketing experience, particularly in designing engagement and activation programs within payer, Medicare Advantage, Medicaid, or similar health plan environments. This role requires close collaboration with Analytics, ML/AI, Operations, Clinical, Product, Compliance, and client-facing teams to refine targeting, optimize channel mix, and increase member action rates through effective engagement design and predictive modeling.

Requirements

• 6-10+ years of experience in healthcare marketing, member engagement, lifecycle marketing, growth, or related strategy roles.
• Strong experience designing engagement or activation programs in payer, health plan, managed care, provider, population health, or healthcare services environments.
• Deep understanding of member behavior and how to drive action across regulated, high-friction healthcare journeys.
• Meaningful experience with telemarketing, live agent, or call-based engagement strategy, particularly where phone outreach is a major conversion driver.
• Strong marketing judgment regarding messaging, positioning, testing, and performance optimization.
• Experience partnering with analytics, data science, or ML/AI teams to improve targeting, prioritization, and engagement outcomes.
• Comfort operating in regulated environments and partnering closely with Compliance and Legal.

Nice To Haves

• Experience with Medicare Advantage and government-aligned populations is strongly preferred.

Responsibilities

• Own member engagement strategy across key channels, including telemarketing/live agent outreach, IVR, SMS, email, direct mail, and related touchpoints.
• Design end-to-end engagement journeys to improve member activation and action for use cases like opt-in, kit activation, kit return, visit scheduling, and downstream follow-through.
• Build segmentation, messaging, and channel strategies tailored to health plan populations (Medicare Advantage, Medicaid, Commercial ACA, etc.).
• Partner with Analytics, ML/AI, and operations teams to develop targeting approaches, decision frameworks, and reporting to assess program performance, especially for telemarketing and live agent outreach.
• Contribute to shaping the use of predictive models and ML-driven recommendations for outreach prioritization, telemarketing targeting, outreach cadence, channel selection, and increasing member action rates.
• Lead A/B testing and optimization across messaging, scripts, creative, timing, sequencing, and channel mix, focusing on improving connection and conversion in phone-based outreach.
• Collaborate with teams responsible for scripts, templates, print, and digital communications to ensure engagement strategy is executed effectively and compliantly.
• Partner with client-facing and commercial teams to integrate engagement strategy into health plan discussions, influencing program design, channel approach, and performance expectations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed