Senior Manager, Media & Technical Operations

Sinclair Broadcast Group•Hunt Valley, MD

2d•Hybrid

About The Position

Drive Auto is seeking a collaborative, hands-on Senior Manager, Media & Technical Operations to lead the teams responsible for paid-media execution and technical support. The role combines digital advertising expertise with operational judgment, people leadership, and a focus on high-quality client delivery. The Senior Manager leads the Drive Auto Media and Tech Support Managers, providing direction, coaching, and accountability across both teams. The role ensures campaigns and technical work are delivered accurately and efficiently, maintains strong support and service standards, and prepares the organization for changes across advertising platforms and emerging channels. The position reports to either the Lafayette, Louisiana office or the Hunt Valley, Maryland office on a hybrid schedule. Drive Auto is a data-driven marketing and technology company that helps automotive dealerships reach in-market shoppers and achieve measurable growth, combining proprietary data, technology, and digital marketing expertise.

Requirements

At least 5 years of experience in digital advertising, paid media, automotive marketing, or automotive technology.
At least 2 years of experience leading and developing a team.
Hands-on experience building and optimizing paid search and paid social campaigns.
Deep working knowledge of Google Ads and Meta Ads Manager; experience with TikTok and other digital advertising platforms.
Experience overseeing campaign execution, optimization, QA, and performance analysis.
Experience with technical support, platform implementation, configuration, migrations, troubleshooting, ticket workflows, and client escalations.
Strong understanding of digital advertising platform changes and industry trends, with the ability to translate them into practical guidance for operational teams.
Strong analytical and problem-solving skills, including the ability to identify operational issues and implement improvements.
Ability to balance established standards with thoughtful flexibility and sound judgment in client- and business-appropriate decisions.
Excellent communication, collaboration, and leadership skills, with the ability to work effectively across teams and organizational levels.
Ability to work a hybrid schedule reporting into either the Lafayette, LA office or Hunt Valley, MD office.

Responsibilities

Lead and coach the Drive Auto Media and Tech Support teams, fostering a collaborative, accountable, high-performing culture.
Oversee paid campaign execution, including campaign builds, optimization practices, quality standards, testing, and performance analysis.
Provide subject-matter expertise and leadership across Google Ads, Meta, TikTok, and other advertising platforms, keeping teams informed about platform changes, new capabilities, and evolving best practices.
Evaluate the operational impact of platform updates and new advertising products, and determine when to test, adopt, document, or train on new capabilities.
Oversee Tech Support work across platform configuration, technical setup, QA, implementations, migrations, troubleshooting, projects, and escalations.
Monitor and improve service-level expectations, customer service, workflow consistency, and operational processes across Tech Support.
Partner with Onboarding, Customer Support, and Account Management to deliver campaigns, issue resolution, and platform deliverables on time and accurately.
Represent Drive Auto in client-facing conversations, present recommendations, make decisions when needed, and guide stakeholders toward solutions that serve the client and business.
Collaborate with Sales, leadership, and other internal teams to align on operational needs, resolve escalations, and support a strong client experience.
Mentor and develop team members through feedback, coaching, recognition, and training opportunities.
Model professionalism, adaptability, sound judgment, and continuous improvement.