Senior Manager, Media & Technical Operations

Sinclair Broadcast Group•Hunt Valley, MD

10h•$83,112 - $110,817•Hybrid

About The Position

Drive Auto is seeking a collaborative, hands-on Senior Manager, Media & Technical Operations to lead the teams responsible for paid-media execution and technical support. The role combines digital advertising expertise with operational judgment, people leadership, and a focus on high-quality client delivery. The Senior Manager leads the Drive Auto Media and Tech Support Managers, providing direction, coaching, and accountability across both teams. The role ensures campaigns and technical work are delivered accurately and efficiently, maintains support and service standards, and prepares the organization for changes across advertising platforms and emerging channels. It also oversees paid campaign execution and technical support operations, improves workflows and service levels, and partners with internal teams to deliver client campaigns and platform work on time and accurately. The position reports into either the Lafayette, Louisiana, or Hunt Valley, Maryland, office on a hybrid schedule.

Requirements

At least 5 years of experience in digital advertising, paid media, automotive marketing, or automotive technology.
At least 2 years of experience leading and developing a team.
Hands-on experience building and optimizing paid search and paid social campaigns.
Deep working knowledge of Google Ads and Meta Ads Manager; experience with TikTok and other digital advertising platforms.
Experience overseeing campaign execution, optimization, QA, and performance analysis.
Experience with technical support, platform implementation, configuration, migrations, troubleshooting, ticket workflows, and client escalations.
Strong understanding of digital advertising platform changes and industry trends, with the ability to translate them into practical guidance for operational teams.
Strong analytical and problem-solving skills, including the ability to identify operational issues and implement effective improvements.
Ability to balance established standards with thoughtful flexibility and sound judgment in client- and business-appropriate decisions.
Excellent communication, collaboration, and leadership skills, including the ability to work effectively across teams and organizational levels.

Responsibilities

Lead and coach the Drive Auto Media and Tech Support teams, fostering a collaborative, accountable, and high-performing culture.
Oversee paid campaign execution, including campaign builds, optimization practices, quality standards, testing, and performance analysis.
Provide expertise and leadership across Google Ads, Meta, TikTok, and other advertising platforms, keeping teams current on meaningful changes, new capabilities, and evolving best practices.
Evaluate the operational impact of platform updates and advertising products, deciding when to test, adopt, document, or train on new capabilities.
Oversee Tech Support work involving platform configuration, technical setup, QA, implementations, migrations, troubleshooting, projects, and escalations.
Monitor and improve service-level expectations, customer service, workflow consistency, and operational processes across Tech Support.
Partner with Onboarding, Customer Support, and Account Management to deliver campaigns, issue resolution, and platform deliverables on time and accurately.
Represent Drive Auto in client-facing conversations, present recommendations clearly, make decisive calls when needed, and guide stakeholders toward solutions that serve clients and the business.
Collaborate with Sales, leadership, and other internal teams to align on operational needs, resolve escalations, and support a strong client experience.
Mentor and develop team members through regular feedback, coaching, recognition, and training opportunities.
Lead by example through professionalism, adaptability, sound judgment, and continuous improvement.