Sr. Manager – MarTech Data & Platforms Engineering

Truist•Atlanta, GA

2d•$133,000 - $188,000

About The Position

The Senior Manager, MarTech Data & Platforms Engineering leads the architecture, engineering, governance, and operational excellence of Truist’s enterprise Marketing Technology data ecosystem. The role owns the platforms, frameworks, and engineering practices that support customer data collection, integration, transformation, activation, analytics, measurement, and privacy compliance across the MarTech landscape. Combining hands-on technical leadership, people management, and strategic execution, the Senior Manager drives modernization of customer data platforms, cloud data infrastructure, digital data collection, identity management, and activation services. The role leads engineering teams delivering scalable, secure, and compliant solutions and partners with Enterprise Architecture to align MarTech investments with enterprise standards. The position oversees customer data capabilities across CDP, AEP, Snowflake, and activation platforms, supporting audience creation, segmentation, identity resolution, customer journey orchestration, and activation across web, mobile, email, media, CRM, and analytics ecosystems. It also establishes platform governance, maintains vendor relationships, leads vendor evaluations and technology rationalization, and promotes engineering and operational best practices. The role leads and develops engineers, architects, and technical leads; sets direction for staffing and workforce planning; mentors technical staff and managers; and establishes KPIs and OKRs for reliability, delivery, quality, and business outcomes. Truist requires unrestricted, permanent U.S. work authorization and does not provide visa sponsorship or immigration-related support. The stated annual base salary for Richmond and Raleigh is $133,000–$188,000.

Requirements

Bachelor’s degree in Computer Science or Software Engineering, or an equivalent combination of advanced education and experience. The stated experience combination may include 8 years in IT software engineering, 5 years of relevant business experience making technical-related decisions, 5 years of project management, and at least 2 years of management experience.
Advanced management and leadership experience leading teams.
Developing expertise and knowledge of software architecture, the development lifecycle, and technology strategy.
Strong proficiency in SQL, Python, ETL/ELT frameworks, streaming, data modeling, and API integrations.
Experience with Adobe Web SDK and server-side data collection.
Experience implementing mobile app tracking using iOS and Android SDKs.
Ability to lead through influence while remaining deeply technical.
Clear communication with engineers, product teams, marketers, and executives.
Strong bias toward clean implementation, documentation, and long-term maintainability.
Comfort making architectural decisions in ambiguous or regulated environments.
Unrestricted, permanent U.S. work authorization; the employer does not sponsor work visas or provide immigration-related support.

Nice To Haves

10+ years of software, data, or platform engineering experience.
5+ years leading engineering teams and large-scale technology programs.
Deep expertise in customer data management, cloud engineering solutions, and federated data and mesh data architecture.
Strong background in cloud-native architecture, data engineering, and privacy-compliant solutions.
Proven experience driving modernization, automation, and operational excellence initiatives.
Exceptional communication skills and the ability to influence stakeholders from engineers to executive leadership.
Experience with Snowflake, Databricks, and AWS/Azure data services.
Background in platform engineering or modern front-end frameworks.
Experience with CI/CD, version control, deployment processes, GitHub or GitLab, observability, and monitoring.

Responsibilities

Define and execute the technology roadmap for MarTech data and platform engineering.
Lead the architecture and evolution of customer data platforms, marketing data services, and activation frameworks.
Establish scalable architectures for batch, streaming, and real-time data use cases.
Modernize data ingestion, transformation, and provisioning capabilities.
Partner with Enterprise Architecture to align MarTech investments with enterprise standards.
Lead engineering teams responsible for data ingestion, transformation, orchestration, and activation services.
Deliver scalable pipelines for customer profiles, audience activation, campaign execution, personalization, and measurement.
Own platform reliability, scalability, performance, resiliency, and technical debt management.
Establish engineering standards, reusable frameworks, CI/CD pipelines, and automation practices.
Ensure operational excellence through proactive monitoring and observability.
Oversee customer data management capabilities across CDP, AEP, Snowflake, and activation platforms.
Enable audience creation, segmentation, identity resolution, and customer journey orchestration.
Support activation across web, mobile, email, media, CRM, and analytics ecosystems, and drive customer data consistency across platforms and channels.
Establish governance processes for platform configuration, integrations, and data quality.
Maintain strategic relationships with MarTech vendors; lead vendor evaluations, contract support, and technology rationalization.
Drive adoption of engineering and operational best practices.
Lead and develop a team of engineers, architects, and technical leads; provide direction for staffing, workforce planning, vendor management, and talent development.
Create a culture of ownership, accountability, innovation, and continuous improvement.
Mentor engineers and managers in architecture, engineering practices, and platform strategy.
Establish KPIs and OKRs aligned with platform reliability, delivery, quality, and business outcomes.
Promote ownership, documentation, testing, and compliance-first engineering.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Disability insurance
Accidental death and dismemberment coverage
Tax-preferred savings accounts
401(k) plan
At least 10 days of vacation during the first employment year, prorated as applicable
10 sick days, prorated as applicable
Paid holidays
Depending on position and division, possible defined benefit pension plan, restricted stock units, and/or deferred compensation plan