Senior Manager, Marketing

Fasken•Calgary, AB

11d•Hybrid

About The Position

This role is for a Senior Manager, Marketing within the Marketing Department, based in Calgary, AB. The position reports to the Senior Director, Pursuits, with a dotted line to the Senior Director, Firmwide Marketing Communications. The primary responsibility is to lead and execute strategic marketing planning for campaigns and programs aimed at strengthening market presence, brand awareness, enhancing reputation, and supporting business growth. This is a hands-on role requiring collaboration with lawyers and stakeholders to plan, produce, and deliver marketing initiatives, including events and in-market activations.

Requirements

At least 10 years of experience leading and implementing multi-channel marketing programs (events, thought leadership content development, advertising, brand and sponsorship activations, digital marketing, social media, media relations, etc.)
An undergraduate degree in marketing.
Outstanding written and verbal communication skills.
Excel at project management, negotiation, change management and consulting to get buy-in and support for projects, even as you balance competing priorities and stakeholders’ expectations across different areas of the business.
Solid experience collaborating across seniority levels, and with multiple stakeholders and teams on projects.
Experience leading and working collaboratively with a small team in a fast-paced, hybrid working environment.
Thrive in a small‑team environment, bringing flexibility, a hands‑on mindset, and a willingness to support across levels and priorities as needed.
Engage, influence and negotiate with stakeholders and translate complex marketing matters into strategies that resonate with clients.
Experience in developing campaigns with compelling value propositions and calls to action, creating integrated client issue-based platforms that promote relationships and generate revenue.
Proven ability to use multi-channel marketing programs, with emphasis on digital and social channels, to deliver success and offering recommendations based on tracked metrics that will lead to further growth.
Self-directed and committed to excellence, consistently displaying accountability and positive, solutions-oriented approach to your work.
The successful candidate will be detail oriented, a team player and will have excellent organizational & communication skills, both written and oral and the ability to manage multiple tasks in a fast-paced and superior client service environment.

Nice To Haves

A post-graduate qualification in a marketing or business-related discipline would be a plus but is not required.

Responsibilities

Partner with lawyers to assess and implement marketing initiatives aligned with regional objectives.
Develop regional marketing campaigns in collaboration with business development and Firmwide Marketing Communications team, tracking progress and ensuring alignment with regional and practice group priorities.
Design and execute multi-channel marketing initiatives (digital, earned media, paid media, etc.) to elevate the profile of the Alberta region.
Assess, manage and activate regional partnerships and sponsorships to support business priorities, strengthen brand presence, and maximize ROI (including identifying opportunities, negotiating/working with partners, and delivering activations).
Strengthen brand awareness and reputation by leading the planning and hands-on execution of regional events and sponsorship activations, maintaining consistent thought leadership, events, social media, awards and rankings, and advertising in market.
Create targeted strategic marketing campaigns aimed at generating new business.
Lead the region’s awards and ranking submissions and deal/case collection to ensure consistency, accuracy, and strategic positioning.
Ensure marketing activities reflect firm brand standards.
Monitor emerging regional and industry trends and opportunities and incorporate into actionable plans.
Promote and champion a culture of continuous improvement and professional development within the marketing team and broader community.
Leverage AI and other tools, and champion their adoption, to improve processes, agility and quality.
Coordinate internal networks and resources, collaborating closely with Firmwide and regional marketing and communications colleagues to ensure integrated efforts.
Manage a small team of marketing professionals, consisting of a Marketing Specialist and a Marketing Coordinator.
Manage budget and marketing ROI, including tracking and managing day‑to‑day expenses against KPIs, with regular reporting to regional leadership.