Senior Manager, Marketing

CIBC•Toronto, ON

5d•Hybrid

About The Position

Our Simplii Marketing team helps bring the Simplii Financial brand to life through insight-led, integrated marketing that supports business growth and deepens client relationships. As Senior Manager, Simplii Marketing, you'll lead the planning and execution of marketing communications and campaigns across channels, working closely with internal partners, agencies, and external teams. You'll translate business objectives into clear, actionable marketing plans that strengthen the brand and create meaningful client experiences. You'll use customer insights, data, and performance results to shape strategies, optimize campaigns, and drive measurable outcomes. You'll also help foster a culture of collaboration, accountability, and continuous improvement while supporting team priorities and delivering high-quality work. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

Requirements

7+ years of marketing experience, including leading integrated campaigns across multiple channels and working with creative and media agencies to develop strong briefs, guide execution, and provide thoughtful feedback.
Use data, insights, and sound judgment to make decisions, set clear objectives, measure progress, and drive strong business outcomes.
Can see the big picture and translate it into clear plans, recommendations, and actions that bring partners together and move work forward.
Build strong relationships across teams, communicate with clarity, and work effectively with colleagues and partners at all levels of the organization.
Take pride in delivering high-quality work, manage multiple priorities with accountability, and stay focused on seeing initiatives through to completion.
Bring your real self to work, and you live our values - trust, teamwork, and accountability.

Responsibilities

Lead the development and execution of integrated marketing initiatives across channels, agencies, and partner teams to bring Simplii's brand and products to life in compelling ways.
Use customer insights, data, and market knowledge to develop marketing strategies that strengthen client relationships and improve how clients experience the brand.
Maintain consistency in Simplii's brand identity and messaging, ensuring every campaign reflects a clear, distinctive, and engaging brand presence.
Manage campaign budgets, timelines, and deliverables thoughtfully, working with partners to maximize impact and track progress against business objectives.
Analyze campaign results to uncover insights, refine recommendations, and optimize future marketing activity for stronger business outcomes.
Build strong relationships across the organization to align priorities, shape integrated recommendations, and demonstrate the value marketing brings to the business.