Senior Manager, Marketing – Brukinsa

BeiGene

4d•$148,500 - $193,500

About The Position

This individual is responsible for the development, implementation, and execution of Health Care Provider (HCP) and Direct-to-Consumer (DTC) promotional assets to support the continued growth of the BRUKINSA® (zanubrutinib) brand. The position requires strong leadership, communication, and cross-functional collaboration skills.

Requirements

Bachelor’s degree in marketing or related fields with 7 plus years of overall relevant experience.
5 plus years of relevant experience in pharmaceutical (marketing, sales, market research, market access) and/or healthcare industry or equivalent promotional ad agency experience.
Success working independently to advocate and pull-through brand assets through the PRC process, while demonstrating high levels of communication with existing brand partners.
Exceptional agency management, including experience and success reviewing marketing briefs, project tracking, accountability, budget management and meeting management.

Nice To Haves

Commercial experience with consumer or HCP marketing preferred.
Experience in oncology preferred.

Responsibilities

Work with existing brand partners on the BRUKINSA brand team to support, develop, and execute pull through of HCP and DTC Assets.
Manage cross-functional relationships to evaluate and execute projects that support the relationships between HCPs/APA and patients, working with internal teams including Field Teams, Legal, Compliance, Patient Advocacy, Patient Support Services, and Market Access to accomplish project goals.
Develop a thorough command of the clinical data to create promotional messaging/materials consistent with the approved label.
Collaborate with commercial operations / business analytics initiatives to uncover actionable insights and track progress of goals.
Manage promotional material development, including distribution, coordination, inventory management and field communications with commercial operations and/or warehouse fulfillment.
Align with promotions team on goals and KPIs for key initiatives/resources.
Organize and represent relevant HCP and DTC promotional materials submitted to the internal promotional review committee, ensuring final materials meet business objectives while also meeting regulatory, legal, and compliance requirements.