Senior Manager, Marketing

Oscar Health•New York, NY

4h•$135,792 - $178,227•Hybrid

About The Position

The Senior Manager, Marketing leads the development of Oscars growth initiatives. The role oversees marketing strategies that deliver on enterprise objectives through communication strategies, channel plans, a/b testing, and evolving media opportunities. The Senior Manager, Marketing independently identifies opportunities in existing and new spaces. This role interacts and manages relationships with senior leaders. The Senior Manager, Marketing leverages a combination of experience, research and data to determine the appropriate marketing plans and evaluate results.

Requirements

6+ years relevant work experience.
2+ years of experience leading teams of direct and indirect reports.
5+ years of experience identifying new and innovative ways to solve problems through marketing.
4+ years of experience using data and analytical capabilities to solve business problems.
3+ years of experience working with multiple vendors and managing agency relationships.
3+ years of experience creating marketing campaigns that deliver quantifiable results.

Nice To Haves

Experience in employer / group plans.
Past working experience with marketing attribution methodologies, MTA, last touch, time decay, etc.
Communications / PR experience is a plus.

Responsibilities

Become organizational SME in policies, trends and platforms on their line of business / product.
Create marketing and media plans to cement Oscar as a thought leader that not only delivers credibility, but also generates demand.
Oversee timelines, execution, identify critical deadlines and proactively ensure key milestones are identified and delivered against.
Manage the external communication and messaging including defining our position and content strategy by audience, and maximizing results.
Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders.
Determine ways to quantify by leveraging best in class marketing capabilities, historical context, be relentless about finding ways to measure and learn.
Build and identify critical partnerships including vendor evaluation, agency vetting, and selection process.
Own strategy and execution of paid and owned marketing to deliver against lead generation targets.
Create channel plans for all media including email, SEO, paid media, PR, conferences, trade shows, and other channels as identified.
Manage and own agency partner relationships.
Compliance with all applicable laws and regulations.
Other duties as assigned.