Senior Manager, Marketing

Avient•Avon Lake, OH

6d•Hybrid

About The Position

The Global Senior Marketing Manager supporting the Advanced Composites business unit is responsible for identifying and developing strategic marketing strategies, growth opportunities and customer targets; building high, wide and deep customer connections; driving new specifications; managing projects start to finish; and ultimately contributing to the closing of new profitable business. This individual is a thought leader with strong leadership capability who has demonstrated the ability to lead and develop a team, influence and build relationships with peers and senior leadership in organizations (external and internal). This individual will collaborate with sales leadership, technology leadership, corporate marketing, and sales teams to achieve business objectives.

Requirements

Bachelor’s or master degree in marketing, engineering discipline, polymer, chemistry or related space
10+ years of global specialty chemical marketing, composite material or related experience preferred
Deep understanding and experience qualifying specialty materials with OEMs, brand owners and/or component manufacturers.
Demonstrated ability to lead and develop a team in marketing and product management execution
Highly motivated, self-starter with drive for success
Strong customer centric attitude and business acumen
Strong analytical thinking, organizational and collaboration skills
Excellent negotiation and persuasion capabilities
Ability to influence and communicate across all roles and levels both internally and externally

Responsibilities

Drives profitable growth in key market segments through well executed cross-functional strategic marketing plans.
Drives market development programs for new markets and/or the penetration of existing markets.
Conducts market research and analysis to track future marketplace trends, customer needs, competitive intelligence, as well as product / service performance.
Owns the linkage between customer, business and technology.
Takes customer and market trends, feedback, and opportunities to create innovation focus to support Avient growth initiatives.
Ensures the successful commercialization of market-driven products / technology.
Develops and drives marketing campaigns in support of new product launches as well as translations from other businesses or applications with measurable financial results.
Leads a team of marketing and product management professionals in executing day-to-day activities and best practice skill/process development.
Ensures expert creation, deployment and use of the New Product Commercialization Process, situational analysis, sales and marketing planning, profitability analysis and EVE tools.
Drives development of the strategic plan, annual operating plan and marketing communications plan.
Implements the strategic marketing direction utilizing strategic marketing planning processes cross-functionally.
Drives measurement and tracking of market trends and competitive activities including market size, market share, and competitive strengths and weaknesses.
Attends various trade / organization functions to develop business contacts and gather market information.
Coordinates the creation of marketing-oriented sales tools, case studies, literature, press releases, webinars, advertising, brand awareness, trade shows, etc.
Develops and coordinates promotions, technical presentations and advertising / digital campaigns through Corporate Marketing Communications.
Responsible for communicating marketing activities and lead generation to the commercial team, customer service, inside sales, global partners and other functional areas to ensure smooth transition of strategy to action.
Conducts market / customer segmentation.
Creates value proposition for the various market segments / applications from the customer perspective and ensuring product positioning / message consistency.
Owns and implements market segment value-based pricing and profitability targets through Product Management best practices.
Monitors business results.
Drives portfolio profitability and overall gross margins.
Leads Product Management to support product life cycle management.
Supports and is committed to Avient’ s LSS improvement process.
Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
Develops effective sales tools and ensures the commercial team receives continuous support in the form of up-to-date market application information, training, and problem solving.
Supports the development of business unit and corporate marketing training programs.
Conducts executive marketing / sales calls to establish and maintain customer contact, identify customer needs, promote sales efforts, evaluate market trends and develop profitable business within target accounts and industries.