Senior Manager, Marketing

Dallas College

4d•$66,900•Onsite

About The Position

Dallas College is seeking an experienced Senior Manager, Marketing, to be a key member of our marketing team. The Senior Manager, Marketing will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness and engagement. The ideal candidate will be a collaborative team member, have an understanding of marketing principles and trends, and have a track record of success in marketing.

Requirements

Proven experience in marketing.
Understanding of marketing principles, strategies, and tactics, with marketing and communications experience in an area or areas such as digital marketing, brand management, and integrated marketing communications.
Demonstrated experience in developing and executing successful marketing campaigns across multiple channels.
Strong analytical mindset with the ability to interpret data, analyze market trends, and draw actionable insights.
Good communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and work with stakeholders at all levels.
Proven ability to execute, meet deadlines, and manage multiple priorities in a fast-paced environment.
Strong business acumen and strategic thinking abilities.
Demonstrated ability to navigate ambiguity, adapt to change, and thrive in a dynamic business environment.
Bachelor’s degree in marketing, advertising, communications, business or related field. Official transcripts will be required.
Five (5) years of experience in marketing, communications, brand management, advertising, operations, project management or a related area.
Demonstrated experience in managing projects and working with individuals across organizational boundaries to achieve goals.
Will be subject to a criminal background check. Some positions may be subject to a fingerprint check.
Position requires regular and predictable attendance.

Nice To Haves

Bilingual or multilingual preferred.

Responsibilities

Plan, execute and oversee the successful completion of various projects within the organization. Defining project objectives, create detailed project plans and allocate resources effectively to ensure project goals are met on time and within budget.
Monitor budgets for various areas and projects, ensuring adherence to college guidelines and targets.
Build and maintain strong, positive relationships with internal clients. Responsibilities include being the primary point of contact for clients, addressing their inquiries and concerns promptly, and ensuring exceptional customer service at all times.
Serves as the advocate and gatekeeper for the Dallas College Brand and makes sure other team members embrace this stewardship.
Completes required Dallas College Professional Development training hours per academic year.
Performs other duties as assigned.
Develop comprehensive and data-driven marketing plans to help drive business growth and visibility for college initiatives, such as academic programs, student services, events, etc. Partner with other marketing teams to create impactful promotions that align with organization objectives.
Deliver outstanding support and solutions to our valued internal clients. Build and maintain strong relationships by working to understand client needs and providing consistent and clear communication.
Collaborate with individuals and teams, both internal and external to Marketing and Communications, to ensure marketing activations align with departmental and organizational messaging, values and guidelines. Establish and maintain good working relationships with individuals at all levels of the organization and from a variety of backgrounds.
Demonstrate strong project management and time management skills, with the ability to plan, track and manage resources for multiple projects simultaneously and meet deadlines.
Oversee the allocation and utilization of financial resources to support department goals. Create, monitor, and analyze budgets, ensuring that spending aligns with financial plans and objectives.
Assess and interpret financial data to evaluate the effectiveness of budget plans and spending. Examining variances between budgeted and actual expenses, identify trends, and provide insights to inform financial decision-making.
Ensure compliance with departmental, organizational and state regulations, policies and procedures.
Manage the end-to-end process of implementing SMS and text messaging campaigns. Create engaging and impactful text content, segmenting target audiences, and scheduling message distribution for optimal timing and relevance. By overseeing delivery, tracking responses, and analyzing campaign metrics, you will play a vital role in ensuring the effective engagement of customers through text messaging, contributing to the achievement of marketing objectives and fostering customer relationships.
Create compelling and concise text content that resonates with our audiences. Craft engaging messages that convey key information effectively. Requires a deep understanding of brand voice and marketing messaging strategies to produce impactful text content that drives engagement, informs target audiences, and supports marketing initiatives.
Cultivate and maintain strong interactions with our student audiences. Understand customer needs, proactively solve issues, and implement strategies to enhance student satisfaction and loyalty.
Collaborate with cross-functional teams, including, brand and media, social media, and communications to ensure mobile campaigns align with the college’s goals and reflect the brand's messaging and values.