Senior Manager, Marketing Strategy

Formlabs • Somerville, MA

7d

About The Position

Formlabs is seeking a highly skilled and motivated Senior Manager, Marketing Strategy & Analytics to join their team. This role is crucial for driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support growth objectives. The position requires a deep understanding of customer segmentation and targeting, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment.

Requirements

• 3 to 10 years of experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10
• Experience in industry research and customer segmentation
• Experience working with executive leaders and are willing to debate and push back
• Able to structure analysis & build data-driven models
• Have a growth mindset. Don’t mind trying new ideas and learn fast
• Have an ownership mentality and get things done
• Use AI tools fluently in your daily work, held to the same quality bar as your own

Nice To Haves

• Proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• Engineering, manufacturing or related experience is a big plus
• MBA preferred, not required

Responsibilities

• Driving data-driven decision-making
• Optimizing marketing strategies
• Providing valuable insights to support growth objectives
• Customer segmentation and targeting
• Collaborating across cross-functional teams

What This Job Offers

• Job Type: Full-time
• Career Level: Senior