Senior Manager - Marketing Strategy

Verizon•Basking Ridge, NJ

11h•Hybrid

About The Position

The Senior Manager - Marketing Strategy is a highly analytical and strategic role focused on decreasing churn within the Verizon Business Group through data-driven strategies and targeted offers/actions. This individual will be responsible for developing marketing programs that incentivize retention and loyalty, as well as building the business case to justify the program and obtain financial approvals. The VBG Base Management and Defend teams will look to this individual to proactively drive bottom-up data driven recommendations as well as adapt to top-down requirements from executive leadership. This individual will provide strategic analytical support to marketing/sales leadership, program directors and marketing campaign managers to drive base strategies by sharing data insights, deep-dives and accelerating action plans aligned with marketing opportunities. In addition, this role will be responsible for understanding Sales/Field feedback and conducting problem-solving analysis to aid CRM communications and strategy building. This role will require developing executive-level presentations and crafting compelling slides to communicate strategies and results. Additionally, this role will act as a conduit to adjacent teams including Business Intelligence, Finance, Martech for all segments including Business Markets, GE and Public Sector.

Requirements

Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience with marketing analytics and driving actionable insights.
Experience with data visualization and communicating strategies and outcomes to stakeholders at all levels.

Nice To Haves

A Master's degree in Marketing, Business Administration (MBA), Communications, or a related field.
Telecom or device marketing experience.
Experience analyzing large datasets to derive actionable insights.
Familiarity with tools such as Google Analytics, CRM software, or data visualization platforms like Tableau
Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).
Strong written and verbal communication skills.

Responsibilities

Develop and manage customer retention and churn reduction strategies.
Develop business cases to support investment in retention and churn reduction initiatives.
Track and report on the performance of retention campaigns and initiatives.
Lead strategic analysis and insight generation to support retention strategies, and interface directly with Sales executive leadership to represent the VBG Marketing team.
Utilize customer analytics to develop a deeper understanding of the customer’s profile, point-of-contact engagement and activity across online and offline channels.
Use findings to tie behavioral data to inform audience pulls to optimize our communication strategies.
Analyze base performance by distilling complex data sets into concise and actionable data insights.
Act as a conduit to cross-functional teams, including Business Intelligence, Martech, and Finance, to align on retention goals and strategies.