(USA) Senior Manager, Marketing Planning And Strategy

Walmart • Hoboken, NJ

1d • $108,000 - $216,000 • Onsite

About The Position

This role is responsible for drafting marketing strategy and ensuring its alignment with Walmart's overall business strategy and brand objectives. The position involves socializing the marketing strategy with other marketing leaders and associates, and representing marketing plans in cross-functional venues. The Senior Manager will review competitor brands and customer insight data to identify opportunities for differentiating Walmart in the marketplace. They will also make recommendations regarding Walmart's brand position, promotional planning, and media strategy. A key part of the role is developing creative briefs for straightforward initiatives and campaigns, and ensuring creative output aligns with brand strategy. The position also involves managing marketing initiative implementation, including media plans, circulars, internal and supplier campaigns, and promotional events. Budget management for campaigns and AOP drafting are also key responsibilities. Collaboration with various cross-functional teams is essential for successful execution. Additionally, the role includes people development, coaching team members, and fostering a positive and inclusive work environment.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Nice To Haves

• Leading cross-functional projects
• Marketing or related field
• Supervisory experience
• Masters: Business Administration

Responsibilities

• Drafts marketing strategy and ensures alignment with Walmart's overall business strategy and brand objectives.
• Socializes marketing strategy with other marketing leaders and associates.
• Represents marketing plans in cross-functional venues (e.g., Holiday Action Team).
• Reviews competitor brands and customer insight data (demographics, purchasing history, transaction records, surveys, social media data, site visit logs, product reviews, responses to advertisements, multicultural opportunities) and shares innovative ways to differentiate Walmart in the marketplace (e.g., new channels or approaches).
• Reviews targeted item criteria and suggests modifications based on customer insights, competitor, and other new information.
• Makes recommendations regarding Walmart's brand position and ongoing maintenance plan, media, internal and supplier campaigns, and promotions.
• Reviews and updates the promotional planning calendar.
• Develops creative briefs for straightforward initiatives/campaigns (e.g., back-to-school) and socializes with directors.
• Drafts direction and key messages to promote desired behaviors (e.g., driving customers to additional channels).
• Reviews target audience, objectives, budget, and timeline for all initiatives within a straightforward campaign.
• Reviews and edits creative considerations, media materials, tone.
• Chooses the most effective media options to communicate key messages in the brief to the target audience for a straightforward campaign.
• Reviews performance metrics to understand the effectiveness of marketing channels (e.g., how much revenue was generated via Pinterest compared with direct mail).
• Aligns with AOP budget allocation to the various channels and suggests improvements based on performance and customer analysis.
• Provides input into media investment strategy and mix of working and non-working spend targets.
• Develops relationships with key contacts at selected media channels.
• Manages most or all aspects of a straightforward initiative or campaign, including media plan, circular, internal and supplier campaigns, promotional events.
• Implements steps to enhance sales and net profits for the entire length of the customer relationship.
• Drives growth in new customer acquisition, customer retention, and conversion rates.
• Reviews and approves communications (e.g., email, mobile, mail, and social media) to ensure a consistent customer experience and improved campaign effectiveness.
• Provides creative guidance to internal/external agencies and ensures agency output is in line with overall brand strategy and objectives and delivers on initiative strategies.
• Suggests improvements to the plan to enhance ROI/campaign effectiveness based on review of performance data.
• Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product.
• Drafts portions of the annual operating plan (AOP) by analyzing data trends and competitor strategic dynamics.
• Manages the execution of the AOP and ensures successful implementation of multiple components.
• Understands operational success and recommends operating requirements for implementation teams.
• Manages budgets for all aspects of a straightforward campaign and resolves budget concerns.
• Develops and assesses performance against financial KPIs, implementing adjustments to maximize Walmart's marketing investments before, during, and post campaign or initiative.
• Suggests budget tradeoffs based on knowledge of other marketing/branding priorities/initiatives.
• Reconciles irregularities within the budget and enforces financial controls.
• Collaborates with cross-functional teams (e.g., Advertising, Digital Marketing, eCommerce, Category Marketing, Creative Operations, Category Management, Site Merchandising, Customer Service, Supply Chain, Analytics) to execute on straightforward campaigns and ensure consistent brand messages across all channels.
• Identifies, collects, and shares critical information (e.g., item info, merchant intent) with cross-functional teams and key stakeholders to ensure exceptional execution.
• Coaches team members and provides feedback to enhance skills, knowledge, and work performance.
• Conducts performance and career development conversations if applicable.
• Maintains team motivation and engagement.
• Mentors less experienced associates and managers.
• Drives the execution of multiple business plans and projects by identifying customer and operational needs, developing and communicating business plans and priorities, removing barriers and obstacles that impact performance, providing resources, identifying performance standards, measuring progress and adjusting performance accordingly, developing contingency plans, and demonstrating adaptability and supporting continuous learning.
• Provides supervision and development opportunities for associates by selecting and training, mentoring, assigning duties, building a team-based work environment, establishing performance expectations, and conducting regular performance evaluations, providing recognition and rewards, coaching for success and improvement, and promoting a belonging mindset in the workplace.
• Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity by training and providing direction to others in their use and application, ensuring compliance with them, and utilizing and supporting the Open Door Policy.
• Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives, consulting with business partners, managers, coworkers, or other key stakeholders, soliciting, evaluating, and applying suggestions for improving efficiency and cost-effectiveness, and participating in and supporting community outreach events.
• Demonstrates and encourages respect for all, builds a high-performing team, seeks and embraces differences in people, cultures, ideas, and experiences, creates a workplace where all associates feel seen, supported, and connected through a culture of belonging so associates thrive and perform, drives a positive associate and customer member experience for all, identifies, attracts, and retains the best team members.
• Creates a discipline and focus around developing talent through feedback, coaching, mentoring, and developmental opportunities, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer member and company, and regularly recognizes others' contributions and accomplishments.
• Builds strong and trusting relationships with team members and business partners, works collaboratively and cross-functionally to achieve objectives, and communicates and listens attentively with energy and positivity to motivate, influence, and inspire commitment and action.
• Maintains and promotes the highest standards of integrity, ethics, and compliance, models the Walmart values, and leads by example to foster our culture.
• Supports Walmart's goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).
• Follows the law, our code of conduct, and company policies and sets expectations for others to do the same.
• Promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of non-retaliation, listens to concerns raised by associates, takes action, and encourages others to do the same.
• Holds self and others accountable for achieving results in a way that is consistent with our values.
• Delivers expected business results while putting the customer member first and consistently applying an omnimerchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers/members.
• Adopts a holistic perspective that considers data analytics, customer member insights, and different parts of the business when making plans and shaping the team's strategy.
• Consistently raises the bar and seeks to improve, demonstrates curiosity and a growth mindset, seeks feedback, asks thoughtful questions, fosters an environment that supports learning, innovation, and learning from mistakes and intelligent risk-taking, and exhibits resilience in the face of setbacks.
• Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working.

Benefits

• Medical, vision and dental coverage
• 401(k)
• Stock purchase
• Company-paid life insurance
• PTO (including sick leave)
• Parental leave
• Family care leave
• Bereavement
• Jury duty
• Voting
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U (Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior