Manager, Marketing Planning And Strategy - Content Management
About The Position
Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers. As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently. The Manager, Content Systems (Advertising Help Center) supports the systems, processes, and governance that power Walmart Connect's external knowledge platform. This role helps maintain the single source of truth for approved product marketing content, ensuring information is accurate, organized, discoverable, and accessible within the Advertising Help Center. This role partners closely with Product Marketing, Product, and Engineering teams to manage content workflows, optimize content management systems, and improve the user experience across Walmart Connect's external knowledge platform. The ideal candidate brings a blend of content management expertise, technical writing skills, operational rigor, and project management capabilities.
Requirements
- 5–7+ years of experience in content management, knowledge management, marketing operations, or related fields.
- Technical writing and editing experience required.
- Experience managing content within CMS platforms; Salesforce experience required.
- Strong project management, organizational, and communication skills.
- Ability to drive alignment across cross-functional teams and manage multiple priorities in a fast-paced environment.
- Experience bringing structure and process to matrixed workstreams.
- Adaptable, detail-oriented, and collaborative team player.
- Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.
Nice To Haves
- Airtable, Workfront, and Google Analytics experience preferred.
- Marketing or related field Masters: Business Administration
Responsibilities
- Maintain the single source of truth for approved Walmart Connect product marketing content.
- Organize and manage content within the Advertising Help Center to maximize discoverability and usability.
- Manage content lifecycle processes, including review schedules, updates, and content retirement.
- Partner with Product Marketing Managers and subject matter experts to ensure content remains accurate and current.
- Write, edit, and quality-review technical and product-focused content.
- Support administration and optimization of the Advertising Help Center.
- Manage content architecture, metadata, taxonomy, and navigation to improve discoverability and user experience.
- Serve as a subject matter expert on content systems, governance, and authoring best practices.
- Identify opportunities to improve workflows, content organization, and platform effectiveness.
- Partner with Product, Engineering, Product Marketing teams to support Salesforce enhancements and new content experiences.
- Communicate priorities, timelines, and recommendations to stakeholders.
- Support global content initiatives in partnership with Walmart Connect International.
- Drive content and system-related projects from planning through execution.
- Track milestones, dependencies, and risks in Airtable to ensure successful delivery.
- Support operational initiatives and special projects assigned by the Senior Manager and Director.
- Monitor platform usage, content performance, and stakeholder feedback.
- Provide recommendations that improve content quality, discoverability, and user experience.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U education benefit program (for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
