(USA) Manager, Marketing Planning And Strategy

Walmart • Bentonville, AR

1d • $80,000 - $155,000 • Onsite

About The Position

The Manager, Marketing Planning and Strategy, plays a critical role in supporting Walmart’s marketing strategy and brand objectives by leveraging data-driven customer insights to enhance market differentiation. This position oversees the development and execution of targeted marketing initiatives, including creative briefs and media plans, ensuring alignment with brand standards and budget management. Collaborating cross-functionally, the role drives consistent messaging across channels while analyzing campaign performance to optimize results. The manager also leads and mentors team members, fostering continuous improvement and operational excellence in marketing execution. The Sam’s Club Connect brand marketing team leads the development and management of brand presentation both internally and externally. This team blends creativity with strategic planning to drive revenue and strengthen brand recognition in retail media. They design branded campaigns and support marketing, sales, and leadership with innovative initiatives. Collaborating across functions, the team ensures consistent messaging and brand alignment. They utilize data and insights to inform marketing strategies, delivering impactful results that advance business objectives and enhance customer engagement.

Requirements

• Proven experience in marketing strategy development and execution aligned with brand objectives.
• Strong ability to analyze customer data and market insights to inform targeted marketing initiatives.
• Expertise in managing marketing programs, including media planning, budget oversight, and performance measurement.
• Skilled in developing creative briefs and collaborating with cross-functional teams to ensure brand consistency.
• Demonstrated capability in coaching and mentoring team members to enhance performance and engagement.
• Excellent communication and presentation skills to influence stakeholders and drive strategic alignment.
• Commitment to integrity, ethical standards, and delivering customer-focused results.
• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Nice To Haves

• Marketing or related field Masters: Business Administration

Responsibilities

• Support the development and execution of Walmart’s marketing strategy and brand objectives using customer insights and data analysis.
• Assist in creating creative briefs, recommending target audiences, objectives, budgets, and timelines for marketing programs.
• Manage marketing initiatives including media plans, promotional events, and communications to ensure brand consistency.
• Monitor campaign performance, analyze results, and calculate ROI to optimize marketing effectiveness.
• Collaborate with cross-functional teams to align messaging and branding across channels.
• Manage program budgets, track expenditures, and address financial concerns.
• Coach and mentor team members to enhance skills and performance.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager