Senior Manager, Marketing Optimization, Consumer Solutions

Labcorp•Durham, NC

2d•Hybrid

About The Position

Labcorp is seeking a Senior Manager, Marketing Optimization, Consumer Solutions, to join our team in Burlington, NC or Durham, NC. This role is responsible for leading Labcorp OnDemand’s marketing data science and optimization strategy, with full ownership of cross-channel measurement, modeling, and performance insights. This role expands beyond optimization to build and operationalize data science models, establish measurement governance, and own the marketing performance data foundation. The Senior Manager serves as a strategic leader and advisor, translating complex analytics into actionable business decisions while influencing senior stakeholders across marketing, data, and technology.

Requirements

Bachelor’s degree.
8 or more years of experience in marketing optimization, marketing analytics, or performance marketing.

Nice To Haves

2 or more years of experience in healthcare, diagnostics, wellness, or B2C eCommerce.
Demonstrated ability to lead through influence, advise senior stakeholders, and shape decision-making using data and insights.
Strong communication skills with experience influencing cross-functional leaders.
Strong written and verbal communication skills, with experience influencing cross‑functional stakeholders and agency partners.
Highly organized with the ability to prioritize multiple projects and manage competing deadlines.
A systems thinker who is passionate about understanding how marketing components work together.
A strong collaborator who excels at communicating technical insights to non‑technical stakeholders.
A strategic operator who enjoys digging into data to uncover actionable recommendations.
Someone who thrives in a fast‑paced, data-driven environment and is motivated by improving efficiency and performance.
Passionate about shaping smarter, more effective marketing to help consumers easily access trusted diagnostic solutions.

Responsibilities

Lead Labcorp OnDemand’s cross-channel optimization, attribution, and marketing data science strategy in support of enterprise growth and acquisition objectives.
Build, deploy, and operate marketing data science models, including attribution, media mix modeling, LTV, bidding enablement, and revenue forecasting.
Ensure ongoing validation, calibration, and performance of measurement models to maintain accuracy, credibility, and business relevance.
Define and govern marketing measurement standards, frameworks, and best practices across channels, teams, and partners.
Own the marketing performance data foundation, ensuring high-quality, scalable, and accessible data for decision-making.
Drive implementation and optimization of marketing data platforms and tracking infrastructure, including Freshpaint.
Establish scalable marketing performance reporting that delivers clear visibility into channel effectiveness and revenue impact.
Analyze full-funnel performance and ROI to inform spend allocation, optimization strategies, and growth planning.
Translate complex modeling outputs into concise, actionable insights for channel owners and executive stakeholders.
Partner with colleagues across marketing, data, and technology to operationalize analytics and influence strategic decisions.