Senior Product Manager, IBD Consumer Marketing
About The Position
As Senior Product Manager, IBD Consumer Marketing working on the Brand team, you will be responsible for patient-facing assets across the DTC ecosystem, including the design, execution, measurement and optimization of high-value touchpoints which will deliver upon brand strategic priorities for the IBD Franchise. Your role will be critical to developing strategic messaging and executing throughout DTC channels. You will work synergistically with cross-functional partners to enhance the patient experience. You will report to the Director, Consumer Marketing. POSITION OBJECTIVES: Oversees, builds and integrates Marketing assets across the patient ecosystem for Crohn’s and UC. POSITION ACCOUNTABILITIES: Support the strategy and execution of patient-centric campaigns and messaging that are highly strategic and powerful across all channels. Ensure that all consumer campaigns and messages are seamlessly designed and are aligned with the overall brand strategy as well as HCP brand initiatives. Develop creative briefs and oversee execution of messaging & strategy. Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives. Develop and navigate promotional assets through the medical, legal and regulatory review and approval process. Manage agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets. Lead key workstreams coming out of Brand Planning from ideation to execution, including measuring and evaluating performance.
Requirements
- Bachelor’s Degree
- 5+ years experience with increasing responsibilities in sales, marketing or related function
- A team player that is readily willing to help other strategic marketers in a fast-paced environment
- Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
- Ability to manage multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
- Ability to clearly and succinctly communicate (verbally/written) ideas to internal partners and external agencies
- Ability to lead without authority and influence cross-functional teams and drive alignment across key stakeholders on projects
Nice To Haves
- Experience in marketing or sales positions at a commercial pharmaceutical organization
- Experience in the therapeutic area
- The ideal candidate will be skilled not only in marketing but also in using AI tools to drive efficiency and innovation
Responsibilities
- Support the strategy and execution of patient-centric campaigns and messaging that are highly strategic and powerful across all channels.
- Ensure that all consumer campaigns and messages are seamlessly designed and are aligned with the overall brand strategy as well as HCP brand initiatives.
- Develop creative briefs and oversee execution of messaging & strategy.
- Partner with Insights & Analytics to leverage patient insights across market research and analytics initiatives.
- Develop and navigate promotional assets through the medical, legal and regulatory review and approval process.
- Manage agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets.
- Lead key workstreams coming out of Brand Planning from ideation to execution, including measuring and evaluating performance.
Benefits
- medical, dental, vision insurance
- a 401(k) plan and company match
- short-term and long-term disability coverage
- basic life insurance
- a tuition reimbursement program
- paid volunteer time off
- company holidays
- well-being benefits
- up to 80 hours of sick time
- up to 120 hours of paid vacation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
