Senior Manager, Marketing Operations

Talkiatry•,

2d•$160,000 - $200,000

About The Position

We are seeking a forward-thinking Senior Manager, Marketing Operations to lead the strategic evolution of Talkiatry's communication platform and data infrastructure, and to manage Dev & Deployment operations responsible for building and shipping. You will play a pivotal role in building intelligent, scalable systems that ensure patients receive personalized, timely, and impactful communications across every step of their healthcare journey. You will operate with a high degree of autonomy, owning the marketing operations ecosystem end-to-end, from automation workflows and data architecture to advanced experimentation and reporting, while directly managing the people, process, and tech used to deploy that work. Within Lifecycle Marketing, you'll partner closely with Marketing Technology, Growth, Product, Data, and Engineering to power campaigns, journeys, and automations that are precise, personalized, and results-driven, all in direct alignment with Lifecycle Marketing's and the broader company's OKRs and KPIs.

Requirements

Bachelor's degree in Marketing, Business, Computer Science, Analytics, or equivalent relevant experience.
7 to 10 years owning a marketing automation platform as a technical operator, not just a campaign builder, managing the platform's technical backbone (data feeds, API integrations, event schemas, content/template infrastructure) and any technical staff or contractors.
Iterable proficiency strongly preferred, including hands-on experience with workflows, catalogs, webhooks, API-based sends, and real-time event-driven triggers; experience with comparable customer engagement platforms (Braze, HubSpot, Customer.io, Marketo) considered.
Strong SQL skills and hands-on experience with data warehouses (Snowflake or similar), CDPs, CRM systems, and real-time event tracking/streaming pipelines (e.g., Segment), able to write and troubleshoot queries independently, not just read dashboards.
Solutions architecture experience: designing how marketing systems connect to product, data engineering, and clinical/operational systems: trigger logic, suppression rules, schema design, event instrumentation, and real-time decisioning in direct partnership with Data Engineering and Product.
Comfort operating in a regulated, healthcare environment, with HIPAA familiarity strongly preferred, including how compliance shapes data handling, integrations, and communication workflows.
Working knowledge of applying AI/ML models in lifecycle marketing (send-time optimization, content personalization, predictive segmentation), with enough technical depth to evaluate vendor claims and integration requirements rather than just use the outputs.

Responsibilities

Build and Develop the Dev & Deployment team, setting priorities, reviewing build quality, and growing technical capabilities across direct reports and contractors.
Own resourcing and workload planning across template/campaign builds, journey development, and infrastructure work, aligned to Lifecycle Marketing's OKRs.
Build scalable, reusable infrastructure with Marketing Technology, Product, Data, and Engineering to reduce ad hoc builds and integrate AI across the patient lifecycle.
Document processes, maintain performance dashboards, and ensure workflows and data integrations meet HIPAA and other regulatory requirements.
Own campaign operations end-to-end, covering deliverability, resourcing, timelines, QA, and stakeholder communication across email, SMS, and push.
Serve as the internal platform expert on Iterable and supporting tools (Mailgun, Twilio), troubleshooting operational issues for internal teams.
Design and run experimentation frameworks, including AI-powered A/B and multivariate testing, to improve engagement, retention, and conversion.
Evaluate emergent AI tools and bring new channels and contextual personalization into the patient journey, grounded in behavioral data.