Senior Manager, Marketing Operations & Creative Services

Mast-Jägermeister US•White Plains, NY

4d•$120,000 - $145,000•Onsite

About The Position

Jägermeister is looking for a Senior Manager, Marketing Operations to own the machinery behind the marketing. This role is responsible for how point of sale (POS) materials are sourced, produced, warehoused, tracked, and delivered across the MJUS brand portfolio, including online consumer merchandise shops. The position requires a blend of strategy, systems, and logistics to ensure successful execution in the field. The role involves developing and executing the annual marketing operations strategy for POS and merchandise, managing the annual budget and forecasting, and continuously improving processes for speed, efficiency, and service. It also includes leading creative operations, managing the internal Graphic Designer, and ensuring creative deliverables align with brand guidelines and campaign objectives. Additionally, the role oversees external procurement partners, optimizes sourcing processes, and manages relationships with warehouse and fulfillment providers. A key aspect is serving as the business owner of the POS ecosystem, evaluating and implementing technology solutions, and ensuring data is usable for the commercial team. The Senior Manager will also own the Marketing Operations budget, balancing business needs with financial discipline and seeking opportunities for cost optimization.

Requirements

Five or more years leading marketing operations, commercial marketing, POS development, merchandise production, or related operational functions.
Bachelor’s degree in Business, Marketing, Supply Chain, or a related field, or equivalent experience.
Experience supporting commercial marketing or shopper marketing programs from concept through execution, with the ability to recommend effective POS solutions that bring brand strategies to life.
Hands-on proficiency with POS inventory and order management systems, including translating operational data into actionable reporting and business insights.
Experience managing external partners and vendors while balancing quality, cost, timelines, and service levels.
Strong program and project management skills across multiple brands, campaigns, SKUs, stakeholders, and hard deadlines, with experience managing budgets and operational complexity.
Clear communication, including briefing sales leadership and executives.
Comfort collaborating across Brand Marketing, Commercial Marketing, Sales, and Finance to deliver seamless execution.

Nice To Haves

Beverage alcohol, CPG, or retail experience strongly preferred.

Responsibilities

Partner with Brand Marketing and Commercial Marketing throughout program development to recommend POS solutions that bring campaigns to life while balancing brand impact, operational feasibility, timing, and budget.
Build and execute the annual marketing operations strategy for POS and merchandise: the right solutions, of the right quality, at the right cost, in the right timeframe.
Lead annual budget planning and ongoing forecasting for marketing operations, including monthly reviews and adjustments to support changing business priorities.
Contribute to the integrated planning calendar by developing POS development and distribution timelines, identifying dependencies, and keeping cross-functional teams on track to deliver against key milestones.
Continuously improve marketing operations processes to increase speed, efficiency, and service while maintaining exceptional execution.
Manage partner relationships and hold them to contracts, quality standards, and delivery dates. Escalate early when something slips.
Lead the day-to-day management and development of the internal Graphic Designer, creating an environment where great creative work can happen efficiently and on brand.
Partner with Brand and Commercial Marketing to ensure creative briefs are complete, strategic, and contain the information, assets, and direction needed to deliver high-quality work on time.
Manage creative priorities, timelines, and workload across multiple brands and initiatives, helping teams align on deliverables, milestones, and expectations.
Facilitate the creative review process by coordinating stakeholder feedback, removing roadblocks, and driving timely decisions that keep projects moving.
Ensure creative deliverables align with established brand guidelines, campaign objectives, production requirements, and channel-specific needs.
Continuously improve creative workflows, communication, and project visibility to enable stronger collaboration across Brand, Commercial Marketing, Sales, and external partners.
Partner with the Merchandising Manager to oversee external procurement partner, ensuring they deliver against quality, service, timelines, and commercial objectives.
Optimize the sourcing process to improve efficiency, reduce cost, and increase the speed of product availability.
Build strong relationship with procurement and fulfillment partner, holding them accountable to contracts, quality standards, delivery performance, and continuous improvement.
Sweat the details on materials, print, and finish. If it carries our logos, it meets the standard.
Champion sustainable materials and practices in line with the global Meister Code.
Stay current on POS technology, sourcing methods, and industry best practices.
Partner with warehouse and fulfillment providers to maintain inventory accuracy, service levels, and lead times.
Ensure compliance with applicable regulations, industry standards, and beverage alcohol trade practice requirements while proactively identifying operational risks.
Serve as the business owner of the POS ecosystem, ensuring systems, reporting, inventory, and ordering processes support both commercial execution and business decision-making.
Evaluate, implement, enhance and optimize the point of sale (POS) platform and related technologies to improve efficiency and accuracy.
Partner with Business Technology and other functions to integrate the POS platform (SHOP) with adjacent systems.
Turn POS data into something the commercial team can actually use: clean, current, and reportable.
Identify opportunities to use technology and AI to simplify processes and improve the experience.
Deliver a seamless, user-friendly ordering experience for the field team and for consumers on our online merchandise shops.
Train field and HQ teams on the POS system and related processes, and provide ongoing support so people get full value from the platform.
Own the annual Marketing Operations budget across POS procurement, warehousing, fulfillment, POS system implementation and ongoing maintenance, and supporting technology, ensuring resources are allocated strategically to maximize business impact.
Balance business needs with financial discipline by evaluating requests, setting priorities, and making thoughtful trade-offs that deliver the greatest value without compromising execution or brand standards.
Maintain vigilant oversight of procurement, warehouse, fulfillment, and operational spend, proactively identifying opportunities to improve efficiency, reduce waste, and optimize cost throughout the marketing supply chain.
Continuously challenge processes, partners, and ways of working to drive operational efficiencies in both time and cost while maintaining exceptional service levels.
Partner closely with Finance and cross-functional stakeholders to monitor forecasts, manage changing business priorities, and ensure spending remains aligned with annual budgets and company objectives.
Find savings without compromising quality. Cheap that looks cheap is not a saving.