Senior Manager, Marketing Operations & Creative Services

Mast-Jägermeister US•White Plains, NY

4d•$120,000 - $145,000•Onsite

About The Position

Jägermeister is seeking a Senior Manager, Marketing Operations to oversee the operational aspects of marketing, including the sourcing, production, warehousing, tracking, and delivery of point-of-sale materials and online consumer merchandise across the MJUS brand portfolio. This role requires a blend of strategy, systems thinking, and logistics expertise to ensure effective execution in the field. The ideal candidate will bring a high standard of quality and attention to detail to all brand-related materials.

Requirements

Five or more years leading marketing operations, commercial marketing, POS development, merchandise production, or related operational functions.
Beverage alcohol, CPG, or retail experience strongly preferred.
Bachelor’s degree in Business, Marketing, Supply Chain, or a related field, or equivalent experience.
Experience supporting commercial marketing or shopper marketing programs from concept through execution.
Ability to recommend effective POS solutions that bring brand strategies to life.
Hands-on proficiency with POS inventory and order management systems.
Ability to translate operational data into actionable reporting and business insights.
Experience managing external partners and vendors while balancing quality, cost, timelines, and service levels.
Strong program and project management skills across multiple brands, campaigns, SKUs, stakeholders, and hard deadlines.
Experience managing budgets and operational complexity.
Clear communication skills, including briefing sales leadership and executives.
Comfort collaborating across Brand Marketing, Commercial Marketing, Sales, and Finance to deliver seamless execution.

Nice To Haves

Experience with AI to simplify processes and improve user experience.

Responsibilities

Partner with Brand Marketing and Commercial Marketing to recommend POS solutions that align with campaign objectives, brand impact, operational feasibility, timing, and budget.
Develop and execute the annual marketing operations strategy for POS and merchandise, focusing on optimal solutions, quality, cost, and timeliness.
Lead annual budget planning and ongoing forecasting for marketing operations, including monthly reviews and adjustments.
Contribute to the integrated planning calendar by developing POS development and distribution timelines, identifying dependencies, and ensuring cross-functional team alignment.
Continuously improve marketing operations processes to enhance speed, efficiency, and service while maintaining exceptional execution.
Manage external partner relationships, ensuring adherence to contracts, quality standards, and delivery dates.
Lead the day-to-day management and development of the internal Graphic Designer, fostering an environment for efficient and on-brand creative work.
Partner with Brand and Commercial Marketing to ensure creative briefs are complete, strategic, and provide necessary direction for high-quality work.
Manage creative priorities, timelines, and workload across multiple brands and initiatives.
Facilitate the creative review process by coordinating stakeholder feedback and driving timely decisions.
Ensure creative deliverables align with brand guidelines, campaign objectives, production requirements, and channel-specific needs.
Continuously improve creative workflows, communication, and project visibility for better collaboration.
Oversee external procurement partners to ensure delivery against quality, service, timeline, and commercial objectives.
Optimize the sourcing process to improve efficiency, reduce costs, and increase product availability speed.
Build strong relationships with procurement and fulfillment partners, holding them accountable for performance and continuous improvement.
Ensure materials, print, and finishes meet high standards for all brand-carrying items.
Champion sustainable materials and practices in line with the global Meister Code.
Stay current on POS technology, sourcing methods, and industry best practices.
Partner with warehouse and fulfillment providers to maintain inventory accuracy, service levels, and lead times.
Ensure compliance with applicable regulations, industry standards, and beverage alcohol trade practice requirements, while proactively identifying operational risks.
Serve as the business owner of the POS ecosystem, ensuring systems, reporting, inventory, and ordering processes support commercial execution and decision-making.
Evaluate, implement, enhance, and optimize the POS platform and related technologies.
Partner with Business Technology and other functions to integrate the POS platform (SHOP) with adjacent systems.
Transform POS data into actionable insights for the commercial team.
Identify opportunities to leverage technology and AI to simplify processes and improve user experience.
Deliver a seamless, user-friendly ordering experience for field teams and consumers on online merchandise shops.
Train field and HQ teams on the POS system and related processes, providing ongoing support.
Own the annual Marketing Operations budget, ensuring strategic allocation of resources for maximum business impact.
Balance business needs with financial discipline by evaluating requests, setting priorities, and making thoughtful trade-offs.
Maintain oversight of procurement, warehouse, fulfillment, and operational spend, identifying cost optimization opportunities.
Continuously challenge processes, partners, and ways of working to drive operational efficiencies.
Partner with Finance and cross-functional stakeholders to monitor forecasts and manage spending alignment with budgets.
Find savings without compromising quality.