Senior Manager - Marketing Excellence

Keurig Dr Pepper•Mississauga, ON

5d•CA$119,500 - CA$156,000•Onsite

About The Position

This newly created role will lead KDP Canada’s Centre of Marketing Excellence for Cold Beverages, with a clear mandate to strengthen how brand teams plan, brief, activate, measure, and learn from marketing activity. The role is the primary Canadian interface with US connected media and integrated marketing teams, ensuring global and North American frameworks are translated into practical, locally relevant tools for the Canadian market. This is a builder role with a strong digital, media, and marketing operations center of gravity. The right candidate will be energized by creating the operating system that helps brand teams do better work: clearer briefs, stronger agency partnerships, sharper content and media standards, better measurement, and more consistent application of consumer and commercial insights. This person will help us build capabilities, processes, agency model, and measurement discipline that unlocks agility, precision and impact.

Requirements

7+ years in marketing, digital media, marketing excellence, or media strategy; agency-side experience is valuable but not required.
MBA an asset.
Deep working knowledge of the modern digital media landscape: paid social, programmatic, search, retail media, influencer, and content distribution
Proven ability to manage senior agency relationships, improve ways of working, and connect media investment to brand and commercial outcomes
A builder’s mindset: demonstrated track record of creating or transforming a process, team, or capability, not just running one
Strong cross-functional influencer: comfortable navigating matrixed organizations, global/local tensions, and senior stakeholder dynamics
Experience in CPG, beverage, retail, or other consumer-led environments with complex portfolios and cross-functional planning cycles
Familiarity with consumer insights methodologies, Nielsen/Numerator data, research partnership management, or learning agenda development is an asset.

Nice To Haves

Agency-side experience is valuable but not required.
MBA an asset.
Familiarity with consumer insights methodologies, Nielsen/Numerator data, research partnership management, or learning agenda development is an asset.

Responsibilities

Serve as KDP Canada’s primary interface with the US connected/integrated media team — translating global digital frameworks for the Canadian market and ensuring Canadian brand priorities are actively represented
Lead external media and digital agency relationships, including scope development, operating rhythms, performance management, and investment accountability
Partner with brand teams to translate brand strategy into integrated media plans, including retail media, and improve quality and consistency of strategic briefs grounded in consumer insight, culture, and commercial opportunity
Drive adoption of modern digital capabilities across brand teams and establish clear measurement standards tied to brand and commercial KPIs
Bring external perspective into the organization by translating shifts in digital media, retail media, content, and measurement into practical guidance for brand teams
Establish practical content planning frameworks, briefing standards, and ways of working that help brand teams protect brand voice and improve execution quality
Establish marketing planning, briefing, and execution processes that improve speed, clarity, and accountability
Develop and maintain marketing dashboards and scorecards that improve visibility, speed, accountability, and decision-making
Lead annual marketing effectiveness reviews and test-and-learn practices, identifying AI-enabled tools, automation opportunities, and measurement approaches that improve agility and learning
Serve as the connective tissue between brand strategy and agency execution by translating brand-led objectives into clear activation imperatives across paid, earned, owned, and retailer channels
Ensure marketing planning is grounded in consumer, category, and commercial understanding
Partner with Insights lead to prioritize the learning agenda, connect research to business needs, and improve how insights are translated into brand and commercial action
Establish the annual insights learning plan is aligned to business priorities
Lead and develop a multidisciplinary team of three across Insights, Brand Content/PR/Influencer, and Marketing Operations
Serve as a cross-functional connector across Brand Marketing, Shopper Marketing, Digital Shelf, and agency partners to support integrated annual planning and execution
Champions our marketing culture and values: curiosity, owner’s mindset, challenges the status quo and continuous improvement