Senior Manager, Marketing Automations & Revenue Operations
About The Position
Neighborly, a company with over 40 years of experience in connecting customers to local service experts, is seeking a Senior Manager, Marketing Automation & Revenue Operations. This role will lead the Franchise Development's HubSpot marketing technology ecosystem and optimize the franchise development customer journey. The position involves overseeing marketing automation, CRM operations, lead management, campaign execution, system integrations, and analytics to drive lead generation, franchise sales growth, and performance across Marketing and Sales. The company emphasizes strategic innovation and offers opportunities for career advancement.
Requirements
- 7+ years of Marketing Automation or Marketing Operations experience.
- Advanced experience administering HubSpot Marketing Hub Professional or Enterprise.
- Strong understanding of CRM management, marketing automation, lead generation, and digital marketing.
- Experience with workflow automation, reporting, API integrations, and marketing analytics.
- Ability to communicate effectively, both verbally and in writing, across cross-functional teams.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Detail-oriented with a high level of accuracy.
- Ability to demonstrate problem-solving and critical thinking skills.
- Ability to work independently and as part of a team.
Nice To Haves
- HubSpot certifications.
- Revenue Operations experience.
- Experience supporting franchise development or multi-location organizations.
- Experience with LiveRamp, Google Analytics 4, Power BI, Salesforce, or similar marketing technologies.
- Working knowledge of HTML/CSS and SQL.
Responsibilities
- Own and optimize the HubSpot Marketing Hub and CRM ecosystem.
- Design and manage automated lead nurturing, lifecycle marketing, lead scoring, and customer journey workflows.
- Build and execute integrated marketing campaigns across email, SMS, webinars, events, digital advertising, landing pages, and forms.
- Manage CRM data quality, segmentation, compliance, and marketing operations best practices.
- Develop executive dashboards and reporting that measure campaign performance, lead generation, marketing attribution, pipeline health, and ROI.
- Partner with Franchise Development and Sales leadership to improve lead quality, conversion rates, and pipeline velocity.
- Manage integrations between HubSpot and key marketing technologies, including analytics, advertising, and customer data platforms.
- Continuously optimize marketing performance through testing, analytics, automation, and AI-enabled solutions.
- Stay current on HubSpot capabilities and emerging marketing technology trends.
Benefits
- Equity and bonus opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
