Senior Manager, Revenue Marketing

Trulioo•San Francisco, CA

1d•$160,000 - $190,000•Hybrid

About The Position

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online. Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries. But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace. Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

Requirements

Bachelor's degree in marketing, business, or a related field, or equivalent experience.
8+ years of experience in B2B SaaS demand generation, ABM, or growth marketing, with direct ownership of pipeline and revenue targets, not just campaign execution.
Strong cross-functional operating skill, building trust and alignment with sales, customer success, RevOps, and finance without formal authority over every function you touch.
Direct experience selling into mid-market and enterprise accounts, with comfort owning a full funnel spanning demand generation and lifecycle marketing together.
Experience building a lean, AI-enabled team from a small base, including hiring and structuring a function rather than managing one that already exists.
Experience with the following tools/technology: Marketo, at a power-user level capable of building and executing complex marketing automation workflows; Salesforce, with working fluency sufficient to direct the build and judge whether it's right; and SQL, a strong advantage for pulling and interpreting your own funnel data.
Demonstrated ability to introduce AI-enabled workflows, tests, or targeting models that others on your team adopt and build on, not just personal AI use, with real results attached.

Nice To Haves

Background in fintech, identity, compliance, or another regulated B2B category.
Direct experience with an ABM platform such as Demandbase, 6sense, or a comparable tool.
Experience with GTM engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Responsibilities

Own demand generation and ABM strategy for net-new mid-market and enterprise acquisition, from channel selection through campaign execution.
Build and run lifecycle marketing that grows and retains existing accounts, partnering closely with customer success and sales on expansion.
Own funnel targets and funnel hygiene end to end, and build the day-to-day operating relationship with SDR leadership in the sales org, driving lead scoring, handoff, and account targeting.
Lead the events team and connect event programs directly to pipeline outcomes rather than running them apart from it.
Hire and structure the growth marketing team, designing the function rather than inheriting one already built.
Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.
Build and introduce shared AI-enabled workflows for testing, targeting, and campaign construction that the wider growth team adopts and improves over time, using real results to guide what gets refined next.