Senior Manager Marketing and Medical Education, Extremities - Hybrid (Canada)

Stryker•Waterdown, ON

9d•CA$130,100 - CA$173,450•Hybrid

About The Position

At Stryker, we're looking for a strategic and collaborative marketing leader to drive growth across our Extremities portfolio in Canada. As Senior Manager, Marketing & Medical Education, you will shape brand strategy, elevate customer engagement, and partner with cross-functional teams to deliver innovative education and marketing programs that create meaningful impact for healthcare professionals and patients. This is an exciting opportunity to influence portfolio direction, develop future-focused marketing initiatives, and help advance one of the world's leading medical technology organizations.

Requirements

Bachelor’s degree required
10+ years of work experience required

Nice To Haves

MBA preferred
Medical device and/or marketing experience preferred
People management experience preferred

Responsibilities

Sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns
In alignment with global strategy, se annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
Creates/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value
Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
Work with country leadership to forecast demand develop relationships with supply chain partners
Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the pan European strategies
In partnership with Education Manager, identify internal training needs and create relevant content and training programs
Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
Take the lead in developing KOL’s for the brand
Coordinate the HCP academy plans and execute in line with the power brand strategy
Act as Mentor and deliver training as and when necessary to more junior Brand Managers within the team
Act as a role model for global organizational, social and moral values