Senior Manager, Marketing Analytics
About The Position
When you join Sallie, you become a champion for all students. Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence. Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better. What You'll Contribute The Senior Manager, Marketing Analytics, will play a critical role in transforming marketing and customer data into actionable insights that drive business decisions, optimization, and long-term growth. This role will partner with advertising, marketing channel owners, digital products, engineering, and data teams to stand up scalable measurement, unlock deeper channel insights, and enable a modern, insight-led marketing function across paid, owned, and future omnichannel experiences.
Requirements
- Bachelor’s degree in Marketing, Statistics, Data Science, Economics, Business, Analytics, or a related field; Master’s degree or MBA strongly preferred
- Deep knowledge of marketing analytics methodologies, including attribution modeling, customer lifetime value (CLV), and cohort analysis
- Advanced proficiency in SQL, knowledge of Snowflake, and experience with data visualization tools like Tableau, Looker, or Power BI
- Expertise in digital analytics platforms such as Heap, Adobe Analytics, or Google Analytics
- Experience with digital marketing platforms such as Hubspot, Meta Ads Manager, Google Ads, Salesforce, or similar
- Strong communication skills with experience influencing executive stakeholders
- Proven ability to manage cross-functional teams and complex data projects in fast-paced environments
Nice To Haves
- 7+ years of experience in analytics, data science, or marketing analytics, with a strong focus on paid media, advertising, and channel performance
- Experience with Google Tag Manager (GTM) for tag management and data layer setup
- Experience with Python, R, SAS, or similar for statistical marketing modeling
- Usage of SEO tools such as Google Search Console or Ahrefs
Responsibilities
- Serve as a strategic analytics partner to Education Services marketing, product, and advertising stakeholders, translating business questions into measurable frameworks, analyses, and actionable recommendations.
- Lead analytics support for our new advertising service, including measurement strategy, tracking implementation, and ongoing performance analysis.
- Own and evolve paid media measurement, ensuring accurate and scalable tracking, attribution approaches, and conversion measurement across channels.
- Move beyond standard reporting to deliver insights that drive optimization, experimentation, and informed decision-making
- Support owned and paid channel analytics across our website, with a strong focus on lead generation performance and funnel effectiveness.
- Leverage web analytics tools to analyze user behavior, conversion paths, and on-site engagement.
- Connect campaign performance to on-site behavior and business outcomes, enabling a holistic view of channel impact.
- Translate complex data into clear, compelling insights and narratives tailored to both technical and non-technical stakeholders.
- Identify trends, opportunities, and gaps across channels to inform marketing strategy and investment decisions.
- Help define and maintain best practices and standards for channel and advertising analytics within a centralized analytics team
- Continuously evaluate and improve event tagging, tracking processes, and reporting frameworks to enhance data quality, scalability, and performance insights
Benefits
- Competitive base salaries
- Bonus incentives
- Generous PTO, Floating Holidays and 12 Federal Holidays observed
- Support for financial-well-being and retirement
- 401k with employer match
- Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
- Employer paid short-term/long-term disability and basic life insurance
- Flexible hybrid working arrangements.
- Paid parental leave and adoption reimbursement programs
- Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
- Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
- Tuition Reimbursement and Family Scholarship Programs
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
